Tone of Voice | Ben Afia | Speaker | Blog | MFL Global

What is tone of voice?

What is tone of voice? And what does it mean for an organisation’s values, brand, and… security?

Ben Afia and Bruce Hallas discussed this recently.

Ben and Bruce cover:

  • How getting tone of voice right can help you write policies and get people using them
  • How tone of voice can bring a brand to life, or hurt it
  • Understanding your audience and what they want to hear
  • Heavy-handed vs lighter-touch communication
  • Defining your brand and values to reach tone of voice
  • Creating change by getting people around the organisation engaged