This week I’ve delved into the archives again. This particular speaker is a bit of a clever chap. He has actually done 3 main stage TED talks and has got a brain the size of a planet. When he speaks, he says “I want the audience to go away knowing less after I’ve spoken than they did before I spoke”. At first, I thought this was crazy, but he’s a very clever man and what he is saying is that people need to be asking better questions, so when they come away from hearing him, they will be asking better questions because better questions lead to better answers and in this time of this uncertainty, that is so important.
My guest is neuroscientist, Beau Lotto.
Beau Lotto’s aim is to use the principles of perception to enable individuals and organisations to adapt to an increasingly uncertain world.
Dr. Beau Lotto is a Professor of Neuroscience, author and entrepreneur. He is a three-time main stage TED speaker (with over 7,000,000 views). He is author of two books: Why We See What We Do’, and ‘Deviate: The Science of Seeing Differently’.
He has spoken at the G8, Google’s Zeitgest, Wired and contributed to many television and radio documentaries by the BBC, National Geographic, Netflix and PBS.
He is CEO and Founder of the sound-based AR company Acoustigram, and Director of The Lab of Misfits LLC, a neuroperception studio. He and his group have worked with organizations as diverse as Cirque du Soleil, L’Oreal, Charles Koch Foundation, BCW Public Relations and The London Science Museum.
The world is in a moment of massive change, and we must adapt individually and organisationally if we are to thrive. Change is essential. The biggest barrier to change is perceptual change. As a leading international neuroscientist who studies perception, Beau seeks to employ the principles by which the brain makes meaning to enable individuals and organizations to literally see differently and thus become more adaptable in a changing world.
What differentiates Beau’s scientific research and presentations is that everything he does was discovered by his lab of misfits and is applicable to the real world. Thus, being grounded in his lab’s own research, his proprietary method unlocks meaningful insights that drive adaptability, creativity and innovation. By breaking down the walls of the traditional laboratory and studying humans in their natural habitats, his ‘Lab of Misfits’ creates measurable, interactive insights that informs and transforms from the scientific to the personal.
Beau is not a coach. Coaches tend to distil and present other people’s research. Everything that is presented was created and discovered by his Lab of Misfits Studio, which is a truly unique combination of science, art, design, technology and theatre. It is both casual and approachable, challenging, stylish and contrarian. His style of presentation is highly interactive and immersive.
“Beau’s incredible session created a transformational state in the audience of leaders. In three hours, he provided the group dozens of new ways to think differently about their problems, how to successfully innovate and build effective teams. Beau wonderfully integrates neuroscience, psychology and perennial wisdom into an inspiring and practical set of powerful takeaways. He is one of best speakers we’ve ever seen.” Jean Gomes (CEO of The Energy Project) after a Masterclass for the Senior Executives of Warner Music
Recorded on: 14th June 2018
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