As consumers we are becoming increasingly cynical about who we buy from, we want authenticity, meaningful connections and a great experience.
My guest this week is a business psychologist of global renown, currently a lecturer at University College London – he was the first person to establish the field of consumer psychology in the UK.
He uses psychology to work out what consumers want and to help companies build solutions that are long lasting and more absorbing.
Today I’m hoping he will help us to understand how people connect with brands and services and crucially why.
Please welcome consumer and business psychologist Dr. Dimitrios Tsivrikos
Dr Dimitrios Tsivrikos is a Consumer and Business Psychologist at University College London (UCL). His research, teaching and consultancy work specialises in Business, Consumer/Branding and Occupational Psychology with a specialist interest in the contribution of social identity and group membership to a range of organisational processes, such as leadership, communication, organisational change, advertising, and Mergers and Acquisitions (M&A).
Throughout his academic career he has held a number of international research fellowships, and has published widely on psychology and business oriented subjects, and articles in various periodicals and general interest journals. He is a leading commentator on consumer behaviour/psychology and a frequent guest on the BBC, as well as, acted as a scientific consultant in various periodicals such as Property Week, Esquire and The Guardian.
Recorded on: 27th August 2020
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