Speaker Blogs Archives – Maria Franzoni

How Quality Scoping Can Win You More Business

Mary Tillson, is Head of Speaker Coaching and Momentum for Speaking Business Academy. She helps speakers develop their content and messaging, and maximise their personal impact and delivery style to ensure that they are at all times relevant, memorable and make it easy for their audience to be able to listen to and understand them. Mary supports speakers in delivering more than “just a speech” and build on the momentum achieved from their speeches. Mary shares insights on how quality scoping can help you deliver the vital “so what” factor for your client and enable you to win more business.

Mary gives us insights into:

  • What is Scoping?
  • Ensuring your beat your competition to win the business
  • Giving your client more than ‘just a speech’.
  • The Never Asked Question
  • Controlling the Controllables
  • Tools for Scoping
  • Examples of Scoping winning more business for Speakers

Clients today are often looking for more than “just a speech”. They increasingly want implementation, not simply information and many want to see a return on their investment(ROI). Many are now looking for more interaction, Masterclasses, Workshops and for some, full programmes of learning to really embed the skills and knowledge acquired during a Keynote, back within their business.

For tips on how to take an enquiry effectively, have a read of our article which includes a summary slide here

Learn more about Mary’s services here

How to Dress for Speaking Success with Kay Korsh

Kay Korsh has been helping people refine their style for nearly 2 decades and worked with some amazing personalities along the way, like actors Lily James, Elizabeth Debicki, Riz Ahmet, Ben Whishaw, F1 racing driver Jenson Button and Musician Will Young. Kay shares some top tips that allow speakers to close the time gap between their audience looking at them and hearing their message. She will also give some useful insights about putting an outfit together, dressing for your brand, brand colours and wearing bright colours to stand out. Give your speaker wardrobe a shake-up!

Kay gives us insights into:

  • How do I dress for my brand?
  • Should I wear my brand colour?
  • Should I wear a bright colour when I speak to stand out?
  • How do I put an outfit together?
  • What are undertones?

More information on Kay’s services here.

How to Rock the Virtual World with Tom Morley

Rockstar Activator Tom Morley has successfully pivoted his career into the speaking world from the 80’s band of Scritti Politti. From team building with 100’s of drums to transferring those skills to the world of Zoom, Tom loves a challenge and the past year has certainly given him that! He shares the ups and downs of the virtual world, what he’s learnt, how he adjusted and the positive changes he’s seen in his speaking business even through a pandemic. Guaranteed to make you smile and get out of your seat, Tom filled our studio with energy and music.

Tom gives us insights into:

  • How he converted his team building sessions to virtual when the pandemic hit and what the main differences between speaking/performing in the virtual world vs in person.
  • Changes in fees since the world went virtual.
  • The benefits of having a Speaker Manager.
  • Setting up a virtual studio and how to ensure your sound works well.
  • Embracing hybrid events.
  • Learning from mistakes.
  • Adding extra value for clients.