Deviate: Innovation is a way of being, Masterclass | MFL Global

Deviate: Innovation is a way of being – Beau Lotto

Dr. R Beau Lotto - Neuroscientist

A Master Class in getting your brain to want change … to LIVE innovation. The key is understanding how and why the brain hates, loves, runs from and thrives within uncertainty.

In this applicable, compelling and motivational Master Class, packed full of experiments and experiences, globally reknown neuroscientist, Beau Lotto, enables the audience to directly engage with the principles of innovation. In doing so, you will learn that creativity is only creative from the outside (not the inside) … how and why the most successful systems in nature are also the most adaptable. Seeing differently is an innate neurological process that we all possess. Using perceptual neuroscience, you will learn to live – and enables others to live – ‘at the edge of chaos’ … on average. It’s the movement and the culture that enable this movement that is at the heart of innovation in an uncertain world.

While the theme is how to thrive in change, the content of this interactive, and experiential Masterclass is wide reaching. What is more, Beau will help each participant consider how they can apply their new way of seeing, not only to how they work, but how they live life, since to change a company requires speaking to the individuals who are the company.

Innovation Masterclass
Dr. R. Beau Lotto – Neuroscientist


In this Master Class, you will discover:

  • Culture: What defines a good leader and how do they lead others in innovation?
  • Performance: If the cash is in asking a good question, why are good questions hard to ask?


  • Conflict: How can we learn through conflict?
  • Branding: Why is ‘why’ the most important question you can ask?
  • Process: What is the first step to seeing differently, that without it innovation is impossible?

Additionally, you will walk away with a clear understanding of the process of being creative together with a desire to change many of your long-held assumptions thus your view of the world and a spring in your step to get back to work and start innovating!

View Beau Lotto’s profile

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"Maria and her team are the embodiment of proactive caring … as well as actually doing! The combination is so rare." Beau

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“Beau Lotto has been resident in the Science Museum for the past year. He has created a lab and a series of programmes that is like no other; it’s not too far from the truth to describe his time here as like having a Renaissance man in our midst …”

London Science Museum

Dr Lotto was very accommodating from start to finish and his enthusiastic nature was refreshing. Dr Lotto’s presentation was interactive, educational and entertaining. Both the client and delegates thoroughly enjoyed the nature of the presentation and it provided a welcome break from the seriousness of the meeting. On a personal note, Dr Lotto was a pleasure to work with. He was responsive to correspondence and a real character on site. I would happily recommend Dr Lotto to anyone interested in having him speak in a public capacity.”

Darwin Healthcare Communications