A masterclass in growth through disruption.
Most businesses and organisations today face the onslaught of disruptive forces: of market liberalization, rapid technology advances, changing consumer behavior, and new threats from non-traditional competitors.
In this unique masterclass Azran Osman Rani, a successful entrepreneur himself, shares his secrets of success. In particular you will hear the story of how unprecedented innovation in product development and management practices lead Air Asia X to become one of the most successful low-cost airlines in the world.
In 2007, at the age of 36, Azran was appointed founding CEO of Air Asia X, the world’s pioneer low cost long-haul airline. He lead the development of Air Asia X’s business model to break many long-haul airline conventions. Azran currently chairs the advisory board for the Asia Business Centre, Curtin Business School in Australia, and holds board positions with PT XL Axiata Indonesia and Apex Investment Services in Malaysia. He also advises start-ups and high-growth businesses through Endeavour Malaysia, Kairos Society, and the Cyberview.
What is covered:
- Manage risk and harness the entrepreneurial spirit by using corporate venture structures to attack new customer segments with determination.
- Traditional strategic planning and budgeting are outdated. Gain strategic advantage through experimentation.
- Harness customer insights and deploy design thinking’s iterative problem-solving processes to continuously innovate new ways to delight customers.
- Build a culture of curiosity and risk-taking by removing the fear of failure in your organisation and prioritising agility over caution.
Azran’s energetic, humorous and interactive masterclass uses his real-life experiences in revolutionising a traditional old economy airline industry, combined with his business development work in the new economy media and technology sectors.
The value and expected outcomes:
Specific practical actions and techniques that you can deploy to infuse an entrepreneurial spirit and innovative mindset into your organisation. Working tools to bring about positive change and create business breakthroughs, even in the most traditional industries and sectors. Inspiring case studies and examples from real life projects to illustrate that world beating breakthrough innovation need not be high-tech or comp
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