Ade McCormack Speaker, Speeches, Booking Agent | MFL Global
Ade McCormack 1

Ade McCormack

Advisor on Digital Leadership, macro-economic and technological megatrends

Ade McCormack is often referred to as a near futurist. He has a ‘bits to boardroom’ perspective on how organisations need to change to avoid disruption.  He is a former technologist who is now focused on helping organisations and individuals thrive in the post-industrial world.

Ade has some interesting perspectives on:

Leadership – It needs to be decentralised, situational and focused on removing the obstacles to enable people to do great work. Cognitive capital is the new asset class.

Digital – It is much more than the industrial era ‘amped up’ on tech steroids. It is in fact a natural response to key anthropological drivers. Organisations that recognise and embrace this will thrive in the digital age.

Attention – Attention is the currency of the digital age. Our well-being depends on how we manage our attention. This is in turn true for corporations. Inattentive organisations will fail in the digital age.

Business models – The most successful business model of all time is the tribe. Replicating the factors that make tribes successful will ensure organisational success.

Innovation – This is not a department, but a business model that harnesses the cognitive capacity of the people to address specific opportunities and threats in real-time.

Strategy – Strategy in its traditional form is dead. Strategic plans are works of fiction before the ink is dry on them. Situational awareness is the  new strategy. The challenge is in transforming the business to address this new reality.

The IT function – Typically, the IT function has an uneasy relationship with the wider business. There is an opportunity for the IT function to lead the organisation’s digital age transformation, but this needs to be handled with care and is very reliant on the character of the CIO.

In more recent years, his focus has taken a more strategic/macroeconomic/future-oriented perspective. Thus, he has a forward-thinking grasp of what is happening in the market, and of how his clients can capitalise on the changes taking place.  He also provides an anthropological twist to what appears to be a technology-driven market disruption.

His style is considered provocative, inspiring, engaging and insightful.  More often than not, he is engaged to provide a ‘zoom out’ perspective on how the world of work, workers and leadership are changing as we enter the digital age. Along with what action needs to be taken to remain economically relevant. This makes him an ideal opening keynoter for any event where the future matters.

He has worked in approximately 30 countries across many sectors, ranging from space science to public sector and written a number of books.  Ade is also a former Financial Times columnist on digital leadership and has lectured at MIT Sloan School of Management on this topic. He currently writes for CIO magazine and is a judge on the CIO 100.

As well as public speaking and writing, Ade advises organisations (through consulting) and individuals (through coaching) to thrive in the post-industrial world. Over the years, he has worked with hundreds of organisations, many of whom are leading global brands.

To view Ade’s Masterclass on Digital Readiness click here

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  • Business Speaker
  • Boardroom Advisor


Future of Work

The near future

Digital age/economy

Evolving business models



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Ade was a guest keynote presenter at the 2009 Gartner Outsourcing & IT Services Summit in London. His presentation was extremely well received by the audience, with feedback such as "very engaging", "focused and relevant", and "some interesting perspectives & funny!" I found Ade to be very easy and reliable to work with. He delivers presentations that are challenging, well considered, informative and humorous. I would be happy to engage him again for future speaker engagements speech mark.


Just wanted to say a massive thank you for Ade. He was absolutely brilliant – really thought-provoking talk and pitched at exactly the right level for us. He really was a breath of fresh air!


Ade spoke at Microsoft Sweden´s biggest event called TechDays. Ade's session "Does the IT department have a future?" got the 3rd best score out of all 85 speakers (score 8.41/9). He did a great job challenging the IT people in the audience to better understand the business needs of their company. Given this was a summit primarily aimed at technologists his ranking is highly impressive. I can recommend Ade.

Microsoft – Sweden

I invited Ade to participate in a roundtable discussion on the future of technology; the discussion was part of some important research that we're doing. His insightful comments covered new ground in an innovative way, and were a valuable contribution.



Ade McCormack 1

Beyond 9 to 5: Your career guide for the digital age

Beyond 9 to 5 is written primarily for those who are about to enter the world of work. Understanding the drivers that are shaping tomorrow's jobs will equip you to make better 'career' decisions.

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Ade McCormack 1

Biz 4.0: An anthropological blueprint for business in the Digital Age

This book, based on the author's Biz-4 model, is an insightful and practical guide to reshaping your organisation for the digital age.

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Ade McCormack 1

IT Demystified: The IT Handbook for Business Professionals

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Ade McCormack 1

Attention Dynamics: High personal performance in the Digital Age

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Ade McCormack 1

Ade McCormack's Business-Friendly IT Glossary

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Ade McCormack 1

The IT Value Stack : A Boardroom Guide to IT Leadership

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Fees & Details

Fees From*

  • UK:

    £3k to £7k

  • Europe:

    £7k to £15k

  • US:

    £7k to £15k

  • Africa/Asia/ME:

    £7k to £15k

Travels From

  • United Kingdom



* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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