Alan O'Neill Speaker, Speeches, Booking Agent | MFL Global
Alan O'Neill 1

Alan O’Neill

The Change Agent - Expert in Change Management and Customer Service

With over 30 years of experience from the board room to the front line, Alan O’Neill MBA, The Change Agent has supported iconic brands to achieve amazing results. In a dynamic world, he knows what it takes to drive change in a business – from top to bottom… and back to front. It’s about having a Customer Centric Culture, Engaged People and a Supercharged Sales effort.

One sector in particular that has probably seen more disruption than any other is retail. Alan was the lead consultant that navigated Selfridges through significant change ‘bricks only’ to ‘clicks and bricks’. Up to 2004, Selfridges was a sleeping giant – but is now officially the best department store in the world … and one of the most profitable (per m²). Change is all about people and culture and the Selfridges story is one that resonates for all industries.

It’s not just retail, across B2B, B2C and the Public Sector, his clients include global brands like AIB Bank, GAM, Harrods, Lilly, Intel, Lufthansa, Mercedes, Moet Hennesy, Ramada Hotels, Scottish Power, Sherry Fitz, St. Gobain, The UN, Vodafone, etc.

A consultant, trainer, non-exec director and a visiting professor with ESA Beirut, he is also a trusted mentor to many C-Level executives that seek his support. Alan has a reputation for making the complex simple… being down-to-earth and practical… with a commercial focus that brings everything back to the customer. Alan now writes for several publications, including a weekly advice column for the Sunday Independent – Ireland’s leading business newspaper and for Gulf News. He is author of Premium is the New Black – Put the customer at the heart of your decision making.

It is this unrivalled business acumen that has seen Alan chair and speak at conferences around the world and conduct master-classes with C-Level executives. He asks hard and uncomfortable questions, e.g. Should you refresh your culture to prepare for emerging challenges? How will you overcome cynicism and resistance to change?  How do you overcome complacency and lack of accountability?  How will you differentiate with a customer experience culture? How do you retain the best talent? How do you increase sales in a challenging and disruptive global market?

With every engagement, Alan takes time to understand the brief, the challenges, the expected messaging… and builds empathy before meeting his audience. Energetic, passionate and engaging… he will leave your audience with thoughts and challenges – that are guaranteed to provoke, inspire and give hope.  He is also a competent conference chair – helping to get the structure, style and content matched to the expected outcome.

Read Alan O’Neill’s masterclass – Super Charge your Sales

"Maria and the team are great listeners and are totally committed to ensuring the client's objectives are achieved. They carefully match the client and speaker - and expertly manage from start to finish. As a speaker I find them a pleasure to work with." Alan

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Dare to Change

For all sorts of reasons such as mergers, acquisitions, globalisation, competition, Brexit and other political challenges - more and more organisations want to better understand how to cope with ‘change’ and what it means for their culture. Every single organisation is going through some change. And instead of keynotes on leadership or innovation, change is all embracing.

Premium is the New Black

My debut book has prompted organisations to reconsider how they put customer at the heart of all decision making. After all, differentiating on product alone doesn’t cut it anymore. In almost all industries they know that customer experience is the new competitive battleground.

The Retail Apocalypse and Fake News

Retail is the one sector that is experiencing more disruption than any other. Although e-commerce is growing, it does not herald the demise of bricks and mortar retailers. It’s simply ‘Darwin-ism’ at work - bad retailers are closing. The survivors of the future are those that adapt their retail model to a new world.

Change Management

Change is a reality and it comes at you in many ways. It might be prompted by external forces or you yourself might recognise the need to change.

Be careful - history shows that most change programmes fail. That's not to do with poor implementation - but more to do with poor planning in the first place.

Alan knows what it takes to drive and to own the change in a business. Across industry, he has led and facilitated many large blue-chip companies through change and to overcome resistance. With appropriate case studies he will share the pitfalls and strategies for managing change and help you to land key messages for your business.

High Performance Culture

Everyone knows that culture eats strategy for breakfast. And that if you get your culture right, you can take on the world. While others can copy your strategy - no one can copy your culture. Alan will tell you where culture fits in to your big picture… what culture is, why it’s important, how it’s measured - and what it will take to achieve a high-performance culture for your organisation.

Alan can ask hard questions about your culture, your values and the engagement of your own people - and encourage you to take a fresh look at your own organisation culture.

Customer Experience

Alan is passionate about customer service.
He can tell you how to develop a culture of great service from the board-room to the front-line – whether you’re B2C, B2B or Public Service.

He knows that customer service has to be practical and drive sales - and it requires a fully engaged workforce. While that’s obvious and sounds easy, we don’t all do it.

He will challenge you with examples, evidence and case studies to help you achieve consistency and to motivate your people into action to increase your sales.

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We in the motor industry believe that we can learn a lot from
the world of retail. Alan made that very clear.


Alan delivered Supercharge your Sales to our full management team. He challenged us to re-look at ourselves in a very different light and we needed that.

Gleneagle Hotel Group

We put it up to Alan to deliver a keynote that would really help our members be more professional. He was excellent and we now want to roll it out to the rest of our members.


Alan is very commercial and gave practical, sound advice that truly inspired and motivated our people.

Dubai Refreshments


Alan O'Neill 1

Premium Is the New Black: In a world of dynamic change put Customer Experience at the heart of your decision-making

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Fees & Details

Fees From*

  • UK:

    £3k to £7k

  • Europe:

    £3k to £7k

  • US:

    £7k to £15k

  • Africa/Asia/ME:

    £7k to £15k

Travels From

  • Ireland {Republic}



* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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