Alex Hunter is a brand and customer experience expert, keynote speaker and angel investor. He is also the creator and host of Attaché, an award-winning online travel show, aimed at showing frequent travellers all they need to know before visiting a city on company business.
Previously, Alex served as the global Head of Online for the Virgin Group, overseeing the Virgin brand’s global digital strategy in its entirety, as well as Sir Richard Branson’s personal digital strategy. When the Virgin America airline launched in the US, Alex was pivotal in building an online community which urged the US Congress to give the company the necessary approval in the face of opposition from the established American domestic carriers. The campaign was widely praised, including on CNN and CNBC, in the pages of Time magazine, and with ad:tech and Webby Awards. He then went on to lead digital strategy for the whole Virgin group, overseeing a rapid expansion of the brand’s online strategy. Virgin’s main site was very quick to embrace social media and user-driven content, underlining the company’s reputation for customer focus.
Alex most recently served as the Chief Executive of a venture-backed digital music company, with investment from the backers of Twitter, Tumblr, Medium, and Kickstarter. He steered the company through a successful international mergers and acquisitions deal, and significant multi-national growth in under a year.
Alex now looks at brand and customer loyalty in the digital age and how companies can effectively partner their offers online and offline. He argues that too many organisations view digital as something that will change their business when in fact many of the principles that have made them successful in their field readily apply online. Alex looks at how technology can improve understanding of customers and help personalise the service businesses offer. He also delivers examples of exceptional (and exceptionally bad) customer service both online and offline, how communities are built, and the truth behind the hype of disruption.
He has been a mentor at the SeedCamp venture capital and angel funding events in London and South Africa, and served on the Board of Trustees for the UK non-profit Drinkaware for over 5 years. He has also served as an advisor to the Prince of Wales’ Rainforest Trust, specifically around the use of social media and engagement to propagate the Trusts’ message. In October 2016, Alex won Travel Blogger and Vlogger of the Year at the Travel Media awards
Alex Hunter is a highly regarded public speaker, appearing all over the world at major industry events such as ad:tech, Future of Web Apps (London, Las Vegas, Dublin, and Miami) and Thinking Digital. He is a passionate, energetic and knowledgeable speaker who can engage any size audience size in any industry. The topics he speaks on include branding, customer loyalty, reputation, marketing and how they all intersect with the digital world.
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