Alison Edgar MBE The Entrepreneur’s Godmother | Alison Edgar Speaker
Alison Edgar 1

Alison Edgar MBE

The Entrepreneur’s Godmother

Alison Edgar MBE also known as “The Entrepreneur’s Godmother” to a plethora of the world’s most successful entrepreneurs, brings a matchless amalgamation of outside of the box thinking, insight, and knowledge to the world of professional development.

Her teachings have pioneered culture change within her five-star global clientele such as Sky, Equifax, The NHS, and The Discovery Channel, where she has delivered her world-class ‘Intrapreneurship’ methodology to enhance the development of teams by helping employees to think like entrepreneurs.

In 2020, Alison received an MBE for recognition of her long-term work within entrepreneurship and business, which continues to inspire her methodologies.

Author of WHSmith Top Ten and Amazon Best Selling book ‘Secrets of Successful Sales’, Alison combines her 20+ years of experience as a top performer in blue-chip sales with her abundance of hands-on involvement transforming small businesses to provide a clear-cut methodology which has been likened to ‘The E-Myth’. The book has been recognised by The Independent as one of the top business books written by a woman.

As a speaker, Alison’s magnitude of experience working with top clients across a wide range of sectors gives her the ability to connect with audiences of all backgrounds, through relatable anecdotes and personal stories. Alison spends time with the coordinators to delve deep and get to know the needs of both the individuals and the organisation as a whole to provide an interactive and highly tailored session packed with relevant implementable takeaways.

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  • Business Speaker


Intrapreneurship – improving performance by cultivating entrepreneurial thinking

Using the What Would I Do If It Was My? methodology. This is a thought-provoking session looking at -

. What would I do I it was my first day? A deep dive into growth mindset and positivity
. What would I do if it was my Grandmother? Giving an overview of DISC behaviour techniques and how to use them to exceed internal and external customer expectations.
.What would I do if it was my business? looking at cost/profits, sales/customer service and management of time to improve productivity and well-being.

Secrets of Successful Sales

Based on WHSmith top 10 business book and Amazon #1 Best Seller, this talk teaches The Four Key Pillars of Sales gives sales teams a proven methodology to increase sales.

. Behaviours
. Process
. Strategy
. Confidence

The takeaway for the audience is to think like STARS:

Stay positive
Always Positive
Resilient =

The Art of Getting What You Want

Based on my TEDx talk, this motivates and encourage the audience to deep dive into what they want, why they want it and gives them the skills they need to get it. This session works well to build strong teams and help employees reach, their work and personal goals to improve job satisfaction and happiness at work.

Big Ball theory

Alison Edgar’s Big Ball theory as featured in Secrets of Successful Sales. This session explains how disparity between departments and colleagues affects productivity. By implementing the theory, it reduces friction in the workplace and leads to better internal and external customer service.

After the session I felt that everyone in the group started to become more confident in their plans or started to see what they had to work on to get what they want both in their personal and work life.


Alison is a speaker who doesn’t just spout her life story like many others do. She has a great balance of personal anecdotes combined with knowledge and practical skills

Thomas Cook

Alison is simply a ball of energy, she is so passionate about sales and selling. Very accomplished and authentic.


Alison worked with the Senior Leadership Team on her intrapreneurship methodology. I loved Alison’s drive. It made the session really engaging and helped keep everyone’s energy levels up!

Discovery Channel


Alison Edgar 1

Secrets of Successful Sales

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Fees & Details

Fees From*

  • UK:

    £3k to £7k

  • Europe:

    £7k to £15k

  • US:

    £7k to £15k

  • Africa/Asia/ME:

    £7k to £15k

Travels From

  • United Kingdom



* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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