Allister Frost helps people in organisations do better business through rapidly-evolving marketing and sales channels. Voted Digital Marketing Personality of the Year in the UK, he is well-known for his public speaking and authoritative understanding of the digital world. He is a specialist in emerging and future marketing techniques and works across all industries encouraging organisations to embrace technological change to help them thrive in our digital future. During a career spanning more than 25 years, he has managed leading brands including Andrex, Huggies and Kleenex and delivered global campaigns for Windows and “I’M A PC”. While Head of Digital Marketing Strategy at Microsoft he gave fresh impetus to brands including Xbox and Office by making them more accessible to customers through real-time communication channels.
A Chartered Marketer and an elected Fellow of The Chartered Institute of Marketing, Allister Frost regularly coaches and trains marketing and sales teams around the world on a wide range of future-facing topics. These include B2C and B2B content marketing, the psychology of the social web and digital transformation for commercial success.
He also runs training workshops and coaching sessions ranging from high-level C-suite facilitation to hands-on, tactics-focussed training for in-company teams.
As a respected industry thought-leader, Allister Frost now helps organisations adapt to the changing communications landscape, ready themselves for the post-broadcast era, and unlock profitable new commercial opportunities. He works with many world-leading companies including Pfizer, Bloomberg, GE, Computacenter, 3M, Legal & General, Kia Motors, PwC and the Chartered Institute of Marketing. Allister is the founder of Wild Orange Media and Internet Safety School, a community initiative that helps parents keep their children safe online.
Allister shares expert advice and high-energy encouragement as a keynote speaker at conferences and exhibitions around the world. As a digital optimist and believer in the positive potential of technology to improve our world, he talks about topics including the future of marketing and communication, business disruption and transformation, and the importance of continuous learning for long-term success. Allister Frost was voted UK Digital Marketing Personality of the Year for his high energy, visually impactful talks and presentations.
"A great team to work with, flawless professionalism every time!" - Allister
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