Anindya Ghose is a leading global expert on the mobile economy, digital transformation, retail and artificial intelligence. He is the Heinz Riehl Chair Professor of Business at New York University’s Leonard N. Stern School of Business where he holds a joint appointment in the IOMS and Marketing departments and the author of TAP: Unlocking The Mobile Economy which is a double winner in the 2018 Axiom Business Book Awards and has been translated into multiple languages.
He is the Director of the Masters of Business Analytics Program at NYU Stern. He is a Leonard Stern Faculty Scholar with an MBA scholarship (the Ghose Scholarship) named after him. He has been a Visiting Professor at the Wharton School of Business. In 2014, he was named by Poets & Quants as one of the Top 40 Professors Under 40 Worldwide and by Analytics Week as one the “Top 200 Thought Leaders in Big Data and Business Analytics”. In 2015, he received the INFORMS ISS Distinguished Fellow Award given to recognise individuals whose intellectual contributions have made a significant impact on theory, research, and practice. In 2017 Thinkers50 identified him among the 30 management thinkers most likely to shape the future of how organisations are managed and led. His research has received 16 best paper awards and nominations, and multiple grants from the National Science Foundation, Google, Microsoft and Adobe.
Anindya Ghose serves as an expert witness for information technology and consumer-related litigation and has provided expert testimony in multiple trials and depositions. He has experience in securities, intellectual property, antitrust and competition, copyright infringement, and merger appraisal cases that have required industry domain knowledge, marketing, machine learning, and statistical issues. He has testified in a number of matters, including the Verizon-AOL merger appraisal, the Federal Trade Commission’s case against 1-800-Contacts, and the interactive music streaming royalty rate case between Apple, Amazon, Google, Spotify, and the Copyright Royalty Board. He serves as a Scientific Expert with Cornerstone Research and The Analysis Group. He also serves as the Scientific Advisor to many start-ups around the world including OneVest, Leverage Edu, Co-FoundersLab, Ibus Networks and EywaMedia amongst others.
He has consulted in various capacities for Apple, Berkeley Corporation, CBS, Dataxu, DFS Group, Facebook, NBC Universal, OneVest, Samsung, Showtime, 1-800-Contacts, and Mirium-WPP, and collaborated with Adobe, Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, Recobell, Telefonica, Travelocity and many other leading Fortune 100 firms on realising business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics, social media, and other areas.
Anindya Ghose has published more than 100 papers in premier scientific journals and peer reviewed conferences, and has given more than 250 talks internationally. His opinion pieces and research have been featured on the BBC, CNBC, MSNBC, NPR, NBC, and in The Economist, the New York Times, WIRED, Time, Financial Times, Washington Post and the Wall Street Journal. He teaches courses on social media, digital marketing, business analytics and IT strategy at the EMBA, MSBA, and Executive Education level in various parts of the world including the US, India, China, South Korea and Europe.
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