Anindya Ghose Speaker, Speeches, Booking Agent | MFL Global
Anindya Ghose

Anindya Ghose

Leading global expert on the Mobile Economy, Expert on Digital Transformation, Retail and Artificial Intelligence

Anindya Ghose is a leading global expert on the mobile economy, digital transformation, retail and artificial intelligence. He is the Heinz Riehl Chair Professor of Business at New York University's Leonard N. Stern School of Business where he holds a joint appointment in the IOMS and Marketing departments and the author of TAP: Unlocking The Mobile Economy which is a double winner in the 2018 Axiom Business Book Awards and has been translated into multiple languages.

He is the Director of the Masters of Business Analytics Program at NYU Stern. He is a Leonard Stern Faculty Scholar with an MBA scholarship (the Ghose Scholarship) named after him. He has been a Visiting Professor at the Wharton School of Business. In 2014, he was named by Poets & Quants as one of the Top 40 Professors Under 40 Worldwide and by Analytics Week as one the "Top 200 Thought Leaders in Big Data and Business Analytics". In 2015, he received the INFORMS ISS Distinguished Fellow Award given to recognise individuals whose intellectual contributions have made a significant impact on theory, research, and practice. In 2017 Thinkers50 identified him among the 30 management thinkers most likely to shape the future of how organisations are managed and led. His research has received 16 best paper awards and nominations, and multiple grants from the National Science Foundation, Google, Microsoft and Adobe.

Anindya Ghose serves as an expert witness for information technology and consumer-related litigation and has provided expert testimony in multiple trials and depositions. He has experience in securities, intellectual property, antitrust and competition, copyright infringement, and merger appraisal cases that have required industry domain knowledge, marketing, machine learning, and statistical issues. He has testified in a number of matters, including the Verizon-AOL merger appraisal, the Federal Trade Commission's case against 1-800-Contacts, and the interactive music streaming royalty rate case between Apple, Amazon, Google, Spotify, and the Copyright Royalty Board. He serves as a Scientific Expert with Cornerstone Research and The Analysis Group. He also serves as the Scientific Advisor to many start-ups around the world including OneVest, Leverage Edu, Co-FoundersLab, Ibus Networks and EywaMedia amongst others.

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He has consulted in various capacities for Apple, Berkeley Corporation, CBS, Dataxu, DFS Group, Facebook, NBC Universal, OneVest, Samsung, Showtime, 1-800-Contacts, and Mirium-WPP, and collaborated with Adobe, Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, Recobell, Telefonica, Travelocity and many other leading Fortune 100 firms on realising business value from IT investments, internet marketing, business analytics, mobile marketing, digital analytics, social media, and other areas.

Anindya Ghose has published more than 100 papers in premier scientific journals and peer reviewed conferences, and has given more than 250 talks internationally. His opinion pieces and research have been featured on the BBC, CNBC, MSNBC, NPR, NBC, and in The Economist, the New York Times, WIRED, Time, Financial Times, Washington Post and the Wall Street Journal. He teaches courses on social media, digital marketing, business analytics and IT strategy at the EMBA, MSBA, and Executive Education level in various parts of the world including the US, India, China, South Korea and Europe.

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Topics

How to Win in the Mobile Economy

Scientists in Antarctica are downloading mobile games. Parents in Asia worry about their kids’ screen time. Islanders in American Samoa connect with 4G and Sherpas in Nepal chat on their smartphones while lugging 80-pound loads. The mobile economy is at a global tipping point – mobile is the future of business and that future is here. Anindya Ghose helps businesses capitalize on it and shows how to win through mobile disruption.
Drawing from his book, “TAP: Unlocking the Mobile Economy” (MIT Press, 2017), Professor Ghose will empower leaders to tap into the nine forces shaping the mobile economy. Learn how mobile strategies can resolve consumer behavioural contradictions and delight consumers all at the same time. Wield the true power behind mobile marketing, its influence over shoppers, and tap the lucrative opportunities.

No Time Like the Present: Go Digital

How are you thinking about digital marketing? What are the challenges you face? How do you decide which resources to invest? Anindya Ghose answers these questions and shares best practices for digital marketing, from top-level strategy to analytics-oriented tools and how they can improve your organization from the ground up. Thriving in today’s digital-centric environment requires understanding the current mega-trends of digital disruption. Based on your needs, this presentation can be customized to focus on the creation and execution of your organization’s comprehensive digital marketing plan.

The Future of Retail: Winning the Digital Transition

The future of retail is incredibly bright, but we are only at the beginning of the big shift that comes with mobile digital connectivity. Massive technological disruptions, tied to major changes in consumer behaviour, are altering the rules of the retail space. As consumers spend more time shopping on their mobile devices, they will come to expect a seamless experience between digital and in-person. Brick-and-mortar businesses have a huge opportunity to incorporate mobile to carve out a valuable space for themselves, even in the face of the growth of subscription-based platforms. Don’t get left behind.

How to Use Artificial Intelligence (AI) for Marketing and Business

Devices and algorithms rule our lives. We text, talk and shop from the devices while artificial intelligence (AI) algorithms – seamlessly integrated to track our every digital and geographical move – collect mountains of data. And yet, businesses are not capitalizing on the opportunities that AI offers when trying to reach their target audience. What we are seeing now in the third AI boom or AI 3.0. The current innovation surrounding AI is largely driven by the rapid growth in a method of machine learning called deep learning. Having studied AI in North America, Europe and in Asia, Ghose can discuss the issue of data governance and data quality in AI. Firms that place their bets on algorithms without evaluating the governance and quality of their data will miss the opportunities and promises of AI. In order for businesses to succeed in the AI age, they must gain consumer trust so they’ll freely share data, enabling businesses to use AI and provide targeted advertising that consistently proves useful to the end. Brands need to use AI to act as a butler and concierge, not as a stalker.

An excellent session that demystified the current strategic role of Mobile marketing , and upcoming opportunities. Anindya has a very positive energy and it is infectious. Loved the materials

Wharton Business School

With succinct writing and great authority, Anindya Ghose delivers a tour de force on the mobile economy. Ghose draws on his vast experience as a researcher, consultant, and speaker as he unravels the nine key factors that determine users' mobile experiences and the four human contradictions that can vex the 'Tappers.' The delicate trade-off between privacy and commercial opportunity is handled adroitly; consumer or marketer, you need this book on your shelf (or phone)!

Wharton School, University of Pennsylvania

Another valuable session. His pace was excellent, the materials really supported the conversation and he took us through comprehensive overview of the mechanics and and psychology of the digital marketing ecosystem. I really enjoyed this session.

Wharton Business School

Publications

Anindya Ghose

Tap: Unlocking the Mobile Economy

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Fees & Details

Fees From*

  • UK:

    £15k to £30k

  • Europe:

    £15k to £30k

  • US:

    £7k to £15k

  • Africa/Asia/ME:

    £15k to £30k

Travels From

  • United States

Languages

English

* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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