Annicken Day Speaker, Speeches, Booking Agent | MFL Global
Annicken Day 1

Annicken Day

Inspiring Culture Strategist and founder of Corporate Spring

Founder and CEO of Corporate Spring, Annicken Day is on a mission to awaken the human potential in corporations around the world. Over 15 years of working with corporate culture she has learned and experienced what ignites the fire in people’s bellies and how to create highly engaged, passionate corporate cultures. She has inspired and trained thousands of leaders and employees in a variety of companies around the world in how to build thriving and highly engaged teams and organisations that innovate, collaborate and deliver outstanding business results as a consequence.

Before founding Corporate Spring in 2012, Annicken was for 8 years Head of People & Culture/Chief Cultural Officer in the global technology company Tandberg, a highly profitable global market leader and, 3 years in a row, awarded Best Place to Work in Norway and Best Workplaces in Europe. When Tandberg was acquired by Cisco, Annicken took the role as “Culture Evangelist” in Cisco with the mission to have 60 000 people jump out of bed in the morning. After 3 years in Cisco she decided it was time to inspire more companies to awaken their human potential and Corporate Spring – the movement – was born.

Annicken is a seasoned business leader, frequent international keynote speaker and master-class facilitator, TED-speaker and Huffington Post blogger, known for her inspiring and energising style and refreshing approach to learning, leadership, engagement, corporate culture, women in business, entrepreneurship and organisational development.

Annicken Day’s big passion is getting the light back in people’s eyes, knowing that when it is there, there are no limits to what they can do. And she is recognised for her ability to do just that.

View Annicken Day’s Masterclass: Lift your Corporate Culture to New Heights.

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Collaborative Teams

Cultural Transformation

The digital revolution is forcing accounting firms to change, which we all know is easier said than done. Having heard Annicken speak about the importance of culture and engaging people to be part of the change, we hired Trude from Corporate Spring to help us put it all into practice. The outcome of that work has been astonishing, we know now for a fact that ’culture eats strategy for breakfast’! To work with Corporate Spring, a consultancy firm grounded in reality, that understand our everyday challenges and help implement tools that really works, has been highly inspiring. We went from thinking this was a cost to knowing it was an investment in our company’s success and growth in the digital age.

Regnskap Norge

You want your coaches to make an immediate impact on you and your team, and no one does this more than Annicken. She is by far the best “culture expert” I have ever come across both as a subject matter expert and her ability to facilitate implementation. Her impressive background, combined with her uniquely energetic personality and “no b.s” attitude, was the reason we chose to engage Corporate Spring to work on our own organization, and now gladly recommended them to all of our clients.

360 Leaders

We hired Annicken from Corporate Spring as a speaker and moderator for our 300 people leadership conference and were deeply impressed by her moderating skills, ability to engage with the speakers and audience and her unique, inspiring and playful presence on stage. The audience just loved her!


I'm still glowing from the positive energy emitted by Annicken from Corporate Spring. It is very easy to be “cynical” about intangible factors like “being happy at work” as they appear to be difficult objectives to quantify. I think it was an important reminder to be mindful of the key component of most businesses… PAOGA – People Are Our Greatest Assets.


Fees & Details

Fees From*

  • UK:

    £3k to £7k

  • Europe:

    £7k to £15k

  • US:

    £7k to £15k

  • Africa/Asia/ME:

    £7k to £15k

Travels From

  • Norway


English, Norwegian

* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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