Anthony Lilley is a media producer, businessman and technology expert. He is Chief Creative Officer and CEO of Magic Lantern Productions Ltd, an award-winning interactive media and multiplatform creative house and consultancy. He is also a director of China/UK media specialists, Zespa Media. Anthony has worked on many of the cutting edge developments in television, live events and broader business.
Anthony Lilley works on strategy, develops creative concepts and advises on policy around the world. He has worked on world leading brands including Top Gear, Doctor Who, The Guardian and many others as well as for clients as diverse as Sony PlayStation, BBC, C4, IMG, London 2012, Google and Procter and Gamble.
He is a board member of the UK Gambling Commission, holds the Professorship of Creative Industries at Ulster University, a Visiting Professorship at the UK Centre of Excellence for Media at Bournemouth University and is a previous Professor at the University of Oxford. Anthony is also Sector Advisor for Digital Media at Kings College, London. He is a Fellow of the Royal Society of Arts, a Trustee of the English National Opera and Chair of digital culture agency, Lighthouse.
In a diverse career, Anthony has witnessed first-hand the effects of technology on a range of industries and has been involved in shaping many of them. Starting out in TV, he saw huge disruption within the media and was closely involved in the production and development of everything from interactive TV programmes to red button and on-demand platforms. He’s also worked with the BBC on a range of online projects aimed at leading, not just meeting viewer expectations.
Headhunted by lottery operator Camelot, Anthony was tasked with looking at how a heavily regulated sector can deal with potentially huge shifts and bridging the divide between rapid developments in consumer technology with the longer timeframes of regulation and legislation.
More broadly Anthony looks at what technology is doing to organisations, society and individuals. He considers the attention paid to data and its application. He views the use of data by many as like driving; focusing on data as the solution to all questions is like driving only by looking in the rearview mirror – useful, but not the whole story.
Describing himself as a ‘positive sceptic’ and ‘an early adopter with a bin-full of old gadgets’ Anthony looks at what the future holds and why not everything will necessarily change. With examples of how industries and businesses have adapted (both successfully and unsuccessfully) to changes in technology, environment and consumer expectations, he also addresses ‘the death of digital’ – it’s a part of the world, our lives, and business strategy – it’s no longer new, engendering fear or excitement, but normal. The question now is what you do with it.
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