As someone who has built, and continues to build, ‘attacker’ businesses and lead teams from start-up to IPO, Azran Osman Rani passionately believes that organisations and corporations can deploy similar structures, focus and creativity that single-minded entrepreneurs have used to create break-through business models and innovative products and services.
Azran has delivered hundreds of presentations, sharing his experiences of being the founding CEO of AirAsia X at the age of 36 and growing the start-up “disruptive innovator” airline to corporations, institutional investors, government agencies, and educational institutions around the world. He recently joined a technology-media start-up, iflix.com, as CEO of Malaysia, to roll out a subscription video-on-demand service across Southeast Asia.
Azran Osman Rani was appointed as Chief Executive Officer of AirAsia X in July 2007, the world’s first truly low-cost long-haul airline. He led the start-up team that developed the business plan, raised capital, secured relevant licenses and approvals, acquired aircraft and launched AirAsia X’s first inaugural flight to the Gold Coast, Australia in November 2007.
Despite a tumultuous 2008 and 2009 in global aviation, AirAsia X expanded from one aircraft to eleven, tripling revenue and passenger volume to RM750 million and over 1 million passengers in 2009, and breaking the RM1 billion revenue mark in 2010, in its third full year of operations. AirAsia X now flies to fifteen destinations in Australia/New Zealand, Greater China, India, Iran, Japan, Korea and Europe breaking many long-haul airline conventions and pioneering various innovative services. Even with its nascent aircraft fleet, AirAsia X operates with the world’s lowest long-haul unit cost and the world’s highest aircraft utilisation. Its London route is the longest low-cost flight in service today. Based on its pioneering business model, AirAsia X has received tremendous international publicity, and was recognised as the 2008 Best New Airline and jointly awarded the 2009 Airline of the Year award with AirAsia Berhad.
Prior to his appointment at AirAsia, Azran was formerly the Senior Director of Business Development for Astro All Asia Networks plc, a leading Asian digital satellite television and radio broadcaster, where he led the start-up and operational launch of Astro’s international investments and joint ventures across Southeast Asia, India and Greater China having oversight management responsibility for a portfolio of over US$300 million invested in these businesses.
He brings real-life hands-on experience in revolutionising traditional ‘old economy’ industries and developing ‘new economy’ media and technology businesses and shows that world-beating breakthrough innovation need not be high tech or complex. He shares practical ideas to infuse an entrepreneurial spirit and an innovator’s mindset to any organisation.
In addition to leadership roles in the aviation, media & technology, and capital markets sectors, Azran Osman Rani is a former McKinsey & Company and Booz Allen & Hamilton management consultant, and a Stanford University alumnus. He is an Ironman triathlete and loves adventure travel.
He also currently Chairs the Advisory Board for the Asia Business Centre, Curtin Business School in Australia. He holds Board positions with PT XL Axiata in Indonesia and Apex Investment Services in Malaysia. He also advises start-ups and high-growth businesses through Endeavor Malaysia, Kairos Society, and the Cyberview Living Lab Accelerator programme.
Azran is available for speaking engagements and workshops. He has consulted or spoken at a wide variety of organisations including Shell, Dell, HP, Ernst & Young, The Singapore Institute of Management, The Institute of Directors in Denmark, Australian Institute for Company Directors, Sunway Group, Maybank, and First Pacific.
"Success is making a positive difference to other people, especially seeing others grow, succeed and thrive as a result of your own small contribution." Azran
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