Beau Lotto Speaker, Speeches, Booking Agent | MFL Global
Beau Lotto

Beau Lotto

Founder and CEO of Lab of Misfits Studio

Beau Lotto’s aim is to use the principles of perception to enable individuals and organisations to adapt to an increasingly uncertain world.

Dr. Beau Lotto, is a Professor of Neuroscience, author and entrepreneur. He is a three-time main stage TED speaker (with over 7,000,000 views). He is author of two books: Why We See What We Do’, and ‘Deviate: The Science of Seeing Differently’.

Watch Beau’s 2019 TED talk here

He has spoken at the G8, Google’s Zeitgest, Wired and contributed to many television and radio documentaries by the BBC, National Geographic, Netflix and PBS.

Listen to Beau Lotto’s podcast to learn more about him here

He is CEO and Founder of the sound-based AR company Acoustigram, and Director of The Lab of Misfits LLC, a neuroperception studio. He and his group have worked with organizations as diverse as Cirque du Soleil, L’Oreal, Charles Koch Foundation, BCW Public Relations and The London Science Museum.

The world is in a moment of massive change, and we must adapt individually and organisationally if we are to thrive. Change is essential. The biggest barrier to change is perceptual change. As a leading international neuroscientist who studies perception, Beau seeks to employ the principles by which the brain makes meaning to enable individuals and organizations to literally see differently and thus become more adaptable in a changing world.

What differentiates Beau’s scientific research and presentations is that everything he does was discovered by his lab of misfits, and is applicable to the real world. Thus, being grounded in his lab’s own research, his proprietary method unlocks meaningful insights that drive adaptability, creativity and innovation. By breaking down the walls of the traditional laboratory and studying humans in their natural habitats, his ‘Lab of Misfits’ creates measurable, interactive insights that informs and transforms from the scientific to the personal.

Beau is not a coach. Coaches tend to distil and present other people’s research. Everything that is presented was created and discovered by his Lab of Misfits Studio, which is a truly unique combination of science, art, design, technology and theatre. It is both casual and approachable, challenging, stylish and contrarian. His style of presentation is highly interactive and immersive.

“Beau’s incredible session created a transformational state in the audience of leaders. In three hours, he provided the group dozens of new ways to think differently about their problems, how to successfully innovate and build effective teams.  Beau wonderfully integrates neuroscience, psychology and perennial wisdom into an inspiring and practical set of powerful takeaways. He is one of best speakers we’ve ever seen.” Jean Gomes (CEO of The Energy Project) after a Masterclass for the Senior Executives of Warner Music

View Beau’s video on The Digital Brain, here.

Go to Beau Lotto’s Masterclass: Deviate – Innovation is a way of being

"Part of what is great about public speaking is working with Maria and her team. They are the embodiment of proactive caring … as well as actually doing! The combination is so rare." Beau

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Innovation & Creativity

Our society (from education to business) focuses almost exclusively on efficiency. This is a great idea in unchanging environments. But our world changes. So too, then, must we, and yet our systems are not setup to adapt. Where can we find the answer? In nature, where one must adapt-or-die. Indeed, the most successful natural systems are not only efficient, but also creative. The problem is that creativity hard. But why? Here we’ll discover that there’s nothing in fact creative about creativity … that creativity is only creative from the outside, not from the inside. We will learn that if you want to innovate, then you must be innovative, which is a deeply natural process that is accessible to anyone. Using perceptual neuroscience we will explore the principles that enable individuals and organisations to thrive ‘at the edge of chaos’.


Arguably one of the most dangerous things one can experience in life is doubt. Conversely taking the risk to step into uncertainty is an essential aspect of adaptation, which we know is at the root of success in all natural systems. What's more, nature also tells us when it's best to risk uncertainty. So how to deal with uncertainty is the fundamental problem that your brain evolved to solve. Here we discuss in a highly experiential way how and why everything is uncertain, and natures solution to it.


Here, using principles in behavioural and perceptual neuroscience, we'll explore why it's often essential for success but equally the most feared of human activities. Indeed, to ask 'why?' is historically the most dangerous thing you can do. And yet all revolutions (and revelations) begin with a question. In this talk, we'll see how and why questions and metaphor are mediators of change; what makes a good question; and how change has no direction or goal, is personal and inevitable.


The value of any relationship is defined by how well you 'know' someone: the more nuanced, creative and personal the narrative, the more essential it becomes. Branding is about creating a narrative and way of being that enables a brand to have a relationship with their audience. But brands treat people as averages, hence their stories do not foster what the brain truly needs to feel valued, meaningful and loyal. Understanding the mechanisms and principles of behavioural neuroscience that enable relationships to start, as well as what is need to maintain them (which are not the same thing) is essential to any brand. And key to this is authenticity. In this talk Beau shows us how brands can build better relationships and be truly authentic.


There is no inherent value in any piece of information! Data is meaningless. Why? This is because the brain deals with meaning and not information since information doesn't tell you what to do. In fact THE fundamental challenge that the brain evolved to solve is to take meaningless data and make it meaningful. What we see is the meaning of information grounded in our personal, cultural and evolutionary histories. And it's the historical meaning of stuff that we literally see, experience and know (not the stuff itself). Here we'll explore - and experience – how to see new meaning in data that has always been there, but remains hidden.

Education/New Culture of Learning

Success in most educational systems is measured by the ability to memorise and reiterate facts.s
Here using the neuroscience of perception, we will explore a new way of thinking about education through concrete examples in the world of science education where children became the youngest published scientists in history. Born out of our research on perception, we will discuss a framework for a learning that is based on an openness to uncertainty and discovery that influences not just the way schools educate, but even the very architecture and design of schools.

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An hour with Beau was an invitation to shift your perceptions and let your mind explore a new playground of creativity in order to reach new levels of innovation! It is exactly what we needed. The feedback from all participants was unanimously euphoric! The delivery and contents were truly inspiring. One of the best key note speakers ever.


Beau artfully challenged the perceptions of a large group of very knowledgeable and accomplished leaders. He is eloquent, humorous, and incredibly gifted at reframing people’s assumptions about what is true and what is possible, through a neuroscientific lens. Beau is the best speaker I’ve seen for helping leaders adopt the right mindset for transformation work.

Warner Music Group

I worked with Beau Lotto for a film I made for the BBC2 science series 'Horizon'. Beau was our main contributor and organised an experiment, involving 200 people, which took place at the Science Museum and was the main thread through the film. Beau was great to work with – very creative, highly ambitious and with incredible energy. His communications skills are quite something to behold: when dealing with the volunteers from the public for the experiment, he held them in the palm of his hand and infected them with his enthusiasm. Respected by his peers and looked up to by his students he is someone who people like to listen to and learn from. I'd love the chance to work with him again.


Beau Lotto has been resident in the Science Museum for the past year. He has created a lab and a series of programmes that is like no other; it's not too far from the truth to describe his time here as like having a Renaissance man in our midst – Beau blends art, science, curiosity, illusion and music to entertain children, adults and scientists alike. The programmes that the studio have put together with the Museum are also truly inspirational and life-enhancing... I believe that our visitors will be strongly influenced and inspired by Beau and the Lab, and our mission must be to get as many people exposed to this opportunity as we can.

London Science Museum


Beau Lotto

Deviate: The Science of Seeing Differently

Perception is the foundation of human experience, but few of us understand how our own senses work. By revealing the startling truths about the brain and perception, he shows that the next big innovation is not a new technology: it's a new way of seeing.

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Beau Lotto

Why We See What We Do Redux

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Beau Lotto

Why We See What We Do

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Fees & Details

Fees From*

  • UK:

    £30k to £50k

  • Europe:

    £30k to £50k

  • US:

    £30k to £50k

  • Africa/Asia/ME:

    £30k to £50k

Travels From

  • United States



* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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