Benedetto Conversano Speaker, Speeches, Booking Agent | MFL Global
Benedetto Conversano 3

Benedetto Conversano

Former Chief Enterprise Architect for IKEA

Benedetto Conversano has been one of the key players for the turnaround of AVON, where he was Chief Digital and IT Officer from 2018 to early 2020. During this time the stock of the company rose from $1.5 to $5.6, thanks to the kick off of the Digital Business.

From 2015 to 2018, Benedetto was the Group Chief Information Officer at Jeronimo Martins (a 16 billion euro business which operates in food retail in Europe and Latin America), where he led another digital transformation. His new retail customer digital app hit the record number of downloads in Portugal within one month from the launch.


Benedetto was the architect of the digital transformation at IKEA. He joined IKEA in 2010, when the word “e-commerce” was a tabu, and he built – under the sponsorship of CEO Mikael Ohlsson – the transformation adventure to make IKEA bloom in the e-commerce business.

Previously he spent 15 years at the consumer good giant Procter & Gamble, where he learned – with the coaching of CIO Filippo Passerini – how to build an IT organisation which transforms the business and becomes a contributor to market leadership. He built one of the first “big-data” system which enabled P&G back in 2002 to report accurate financial informations to Wall-Street faster than ever.

Benedetto has a strong passion for driving change through people, process innovation and technology: he is motivated by challenging working environments and by stretching business goals which require organisations to go beyond the accepted level of performance.  Organisational development is Benedetto’s main focus area to deliver business results: his passion is to develop leaders and lately he is focusing on conflict management.

As an unconventional speaker, Benedetto Conversano will inspire his audience and encourage them to push all boundaries, whether it be professional or personal boundaries. He speaks with elegance, good intentions and with the profound belief that all of us, as human beings, have a mission greater than we believe we can achieve.  Benedetto believes that we all have potential and that most of all, each of us has the duty to contribute to make this planet a better place to live and to leave to our future generations. Benedetto ensures he engages the audience in a creative debate which emanates a constructive and liberating energy in the room.  He is vibrant, provoking and inspiring.


"Maria Franzoni is a highly qualified professional in her field, with an outstanding ability to match the needs of her clients with the skills of the speakers, finally resulting in a winning formula." Benedetto

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  • Business Speaker


Digital is not a buzz-word

Lots of people use the word digital but in reality very few can define what it really is. Benedetto has created a very concrete definition of digital and a cookbook to bring it to life.

Blooming in conflictual organisations

Working in complex and political organisations can frustrate employees and generate disengagement. Benedetto has developed a 5 principled approach to manage conflict productively both in business and personal life.

The good, the bad and the ugly business

Corporations can generate successful sales and profit but are they doing it always according to principled practices. Benedetto shares his transparent view of how to grow a business sustainably based on social responsibility.

Fees & Details

Fees From*

  • UK:

    £3k to £7k

  • Europe:

    £3k to £7k

  • US:

    £7k to £15k

  • Africa/Asia/ME:

    £7k to £15k

Travels From

  • United Kingdom


English, Italian, Portuguese

* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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