Daniel Bobroff is the Founder and CEO of Coded Futures Ltd and formerly the Founder and Investment Director of ASOS Ventures, the online fashion company’s venture capital division. He was charged with scouting and investing in the latest innovations within retail and fashion technology. In over two decades of being an innovator, entrepreneur and investor he has pioneered advertising in video games, developed best-selling games, and become a leader in the world of retail and fashion technology.
Whilst working at an ad agency, Daniel pioneered the concept of in-game advertising – ‘selling Sonic to admen’ – starting a marketing medium that would develop into a multi-billion dollar sector. He also established the first digital advertising agency, in a time before domestic internet use, which created the first interactive campaigns for hundreds of games. Following his time with Young and Rubicam, Daniel Bobroff built Microtime to pioneer the concept of in-game advertising – starting an advertising medium that would develop into a billion-dollar market. He also established one of the first digital advertising agencies, in a time before domestic internet use, which created interactive campaigns around gaming for hundreds of brands.
Close contact to the gaming world led Daniel to build and lead Deibus Studios, an international video game developer which became one of the top extreme sports game publishers with games on PlayStation, Xbox and Nintendo achieving sales in excess of 50 million units.
He has founded, invested in and led companies within a range of innovative technologies including virtual reality, mobile apps, e-commerce and ad-tech.
Now the CEO and founder of a new independent investment company working with the latest disruptive businesses in fashion, Daniel offers insights into the future of retail, technology and customers. From wearable technology to artificial intelligence and the changing nature of consumers and the high street, almost every aspect of retail has broader implications. He considers the demand for personal, immediate, and unique experiences and relationships; how all businesses are becoming tech businesses; and the importance of finding and developing the best talent.
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