Dr Dimitrios Tsivrikos is a Consumer and Business Psychologist at University College London (UCL). His research, teaching and consultancy work specialises in Business, Consumer/Branding and Occupational Psychology with a specialist interest in the contribution of social identity and group membership to a range of organisational processes, such as leadership, communication, organisational change, advertising, and Mergers and Acquisitions (M&A).
Throughout his academic career he has held a number of international research fellowships, and has published widely on psychology and business oriented subjects, and articles in various periodicals and general interest journals. He is a leading commentator on consumer behaviour/psychology and a frequent guest on the BBC, as well as, acted as a scientific consultant in various periodicals such as Property Week, Esquire and The Guardian.
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