Dustin Garis is a world-renowned brand innovator, consistently voted “the #1 event speaker.” Throughout his disruptive career at some of the world’s most respected companies, such The Coca-Cola Company and Procter & Gamble, he has become known as “Chief Troublemaker” for his innovative approach to brand-building, customer experience, and change leadership.
Dustin was a leader of global innovation & marketing for P&G FutureWorks—an innovation epicentre responsible for accelerating discontinuous growth by incubating, launching, and scaling a billion-dollar portfolio of breakthrough ventures worldwide. This includes P&G’s momentous shift into services, with the Mr. Clean Car Wash and Tide Dry Cleaners. Garis also launched the P&G FutureWorks Global division in Singapore, deploying new business models and technologies across Asia, Africa, and Latin America.
He brings the same no-holds-barred approach to his keynotes that helped him blaze trails in the world’s largest companies and entrepreneurial startups. His deep insights and charismatic persona keep audiences captivated while helping organizations embark on the next frontier of innovation—whether he’s break-dancing on stage or blowing wide open the rise of the “experience economy” with anecdotes and visuals. With a particular focus on how brands can enrich lives, Garis offers examples of brands that are getting it right by “revolting against routine,” and creating memorable experiences to drive engagement
among Millennial consumers and employees.
Dustin earned the title of “Indiana Jones of Marketing” when he embarked on a 2-year global expedition to 50+ countries across 6 continents, to uncover the secret to building life-changing brands. As other testaments to his non-traditional approach to innovation, Garis has been known to begin meetings with opera singers, convert an elevator into his office, bucket bathe in rural India, eat blindfolded, travel the office by Segway, ride an 1,800-pound bull in a rodeo, and other experiments that keep HR awake at night.
Beyond his change maker leadership roles in corporate innovation and billion-dollar brands, Dustin now helps other organizations accelerate their innovation capabilities and company culture. He shares lessons from the world’s most innovative brands (Google, Zappos, Southwest Airlines, Airbnb, etc.), best practices in change leadership, as well as insight into the Millennial-led social movement LifeProfit, which is now fuelling an experiential brand revolution across multinationals and entrepreneurial startups.
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