Book Huib van Bockel - Former Head of Marketing Red Bull| MFL Global
Huib van Bockel

Huib van Bockel

Digital and Social Marketing Expert and former Head of Marketing Red Bull UK

Huib van Bockel is a digital marketing and media thought leader, writer of The Social Brand, former Head of Marketing Red Bull UK and founder of TENZING Natural Energy (one of the fastest growing drinks in the UK).

Between 2006 – 2014, Huib was Head of Marketing for the Netherlands, UK and Europe at one of the most admired brands in the world: Red Bull. Here he played a key part in the transition from an energy drink business to the media business it is today. Van Bockel led many of Red Bull’s largest projects including Red Bull Revolutions in Sound, Red Bull Air Race Ascot and Danny Macaskill’s Imaginate. In the UK he helped pioneer the current set-up of the Red Bull Media House, launching a magazine, TV channel, and significantly helped grow the digital and social presence of the Red Bull brand.

Huib started his career as a management trainee at Unilever where he received 6 years on the job expertise and training and was earmarked as high potential. He then moved to MTV Networks and gained invaluable experience in traditional and new (social) media, and was responsible for one of the world’s first social networks.

Because of his background in both FMCG and media, he is seen as one of the new marketing thought leaders in the digital, social and content era; where brands should behave more like publishers then traditional marketers.

The Book

“Van Bockel’s background, including leading roles at Unilever, MTV, and Red Bull, give him a unique, industry-leading perspective on marketing in the digital age.” Patrick Kalotis, Head of Marketing, Pepsico.

The Social Brand, a marketing manifesto of today’s social era, is set to revolutionise how brands conduct their marketing activity. The book introduces a new marketing framework, The Brand Bank Account, which identifies a simple four-step plan which will enable brands to become social through giving people something truly worthwhile that people will want to seek out and share with others.

The Brand Bank Account: a tool which will enable brands to discover the many different possibilities they have at their disposal to give something of value to people, making a deposit instead of a constant withdrawal.

Each of us has a virtual Brand Bank Account in our minds for each brand or business we deal with. Every day we have hundreds of “transactions” with many brands – seeing an advert, buying a product, reading a review. The value of those experiences either adds or takes away from the balance of our “account” for that brand.

View Huib van Bockel’s masterclass: Building Social Brands

"It's always great to work with Maria and the team, everything from their vast network to their service is amazing."

Enquire Now

  • + 44 (0) 20 3384 3664
Enquire Now
  • Business Speaker
  • Masterclass Leader
  • Panelist
  • Consultant

Topics

How to transition to a Media Business

For 8 years, Huib worked for one of the most admired brands in the world, Red Bull. As head of marketing for the Netherlands, Europe, and the United Kingdom Huib led Red Bull’s transition from an energy drink company to the media business it is today.

The Social Brand

Huib introduces a new marketing framework, The Brand Bank Account, which identifies a simple four-step plan that will enable brands to become social by giving people something truly worthwhile that they will want to seek out and share with others.

Creating Brand Fans

Transform your brand to win in the Social Era. Cut through the clutter with your brand and create true brand fans in today’s crowded and constantly changing media space.

Conversational Marketing

I have to say...he's pretty damn awesome. Please know that Huib's keynote was a wild success. I overheard many people speak their appreciation for his marketer approach, while still being relatable to customer service / experience leaders. He gave great examples and was humble and humorous (a delightful combination).

Zendesk UK

'The Social Brand' is The definitive guide to building powerful brands in today’s social era—written by a true industry expert.”

Nader Tavassoli, Professor of Marketing, London Business School and non-executive chairman of The Brand Inside

Publications

Publication default image

The Social Brand

Read More

Fees & Details

Fees From*

  • UK:

    £7k to £15k

  • Europe:

    £7k to £15k

  • US:

    £15k to £30k

  • Africa/Asia/ME:

    £15k to £30k

Travels From

  • United Kingdom

Languages

English

* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

Other people have viewed

Philip Hesketh

Expert specialising in Persuasion and Influence

David Hieatt

Entrepreneur, Founder of Howies and Co-Founder of The Huit Denim Co

Daniel Bobroff

Founder and CEO of Coded Futures Ltd and formerly the Founder and Investment Director of ASOS Ventures