Jackie Huba Speaker, Speeches, Booking Agent | MFL Global
Jackie Huba

Jackie Huba

Bestselling author of three books on Customer Loyalty

Jackie Huba is the bestselling author of three books on customer loyalty. Her most recent book is Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, which outlines how the pop star has built a legion of loyal fans and the lessons that business can use to build their own loyal customers. Her second book, Citizen Marketers: When People are the Message (co-authored with Ben McConnell), documents the emerging world of social media and how brands should begin to embrace a participatory culture. Besides being widely used at companies as an introduction to social media, Citizen Marketers has been adopted by college instructors as a tool for understanding the underlying nature of social media and what it means for marketing and public relations. Jackie coined the term “customer evangelism” in her first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force (co-authored with Ben McConnell), explains how companies convert customers into evangelists who spread the word about products, benefits or value propositions. Creating Customer Evangelists has been translated into six languages and has become a strategic focus for companies around the world.

Through her consulting, Jackie Huba has helped leading companies such as Discovery Communications, Whirlpool, Dell and Kraft to create more loyalty in their customer base.

A sought after keynote speaker, Jackie Huba is also a Forbes.com contributor, writing about customer loyalty and word of mouth marketing. Named as one of the 10 most influential online marketers, Jackie previously co-authored the award-winning Church of the Customer blog for ten years, with more than 105,000 daily readers. Her work has frequently been featured in the media, such as the Wall Street Journal, The New York Times, Businessweek, and Advertising Age. She was a founding Board Member of the Word of Mouth Marketing Association.

Jackie Huba uses her experience and business expertise, to help some of the most innovative companies learn how to create more customer loyalty. Working in partnership with clients, Jackie uses her analytical skills and strategic insight to create customised keynotes, workshops and training.  Based on the research from Monster Loyalty, Creating Customer Evangelists and Citizen Marketers, learn how to cultivate advocates in your customer base and grow your business through referrals and word of mouth.

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Topics

Creating Customer Evangelists

It’s the holy grail of marketing: customers who evangelise your product or brand to friends, colleagues and family with authentic emotion and conviction. They are customers who put their own reputations on the line and have nothing to gain except, perhaps, happiness from helping someone discover the joy of your brand. Recognising and finding these elite customers who power your sales is a challenge for almost any organisation. The cultural meme of “customer evangelism” that authors Jackie Huba and Ben McConnell conceptualised in their book best-selling book Creating Customer Evangelists has spread to hundreds of organisations around the world that use it as a barometer of their marketing efforts. This entertaining and provocative presentation shares convincing evidence of why customer evangelists matter and how organisations can attract more of them using the right strategies and tactics.

Loyalty Lessons from Lady Gaga

It’s not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time. Marketers have also been awed by her unconventional customer loyalty strategy. With 41 million Twitter followers and 63 million Facebook fans, she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration.
Marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success and isolates the strategies businesses can apply in an engaging and interactive presentation based on the research from her new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics.

Word of Mouth: The Most Effective Marketing in an Advertising-Drenched World

How do companies compete in a marketplace where the typical American is exposed to 5,000 advertising messages per day? Jackie Huba presents a framework for building a brand or company that’s worth talking about, from having the right purpose and values to developing the kind of story that people will easily understand and spread. Word of mouth that builds brands isn’t based on stunts and gimmicks; it’s based on a company demonstrating its buzzworthy values through the product/service experience. With inspiring and relevant examples, this presentation is the motivation for companies to start doing more of the right things that get customers talking.

The One Percenters

Who are the One Percenters? They are a business’ most loyal, most engaged customers. This core group of customers, in general, makes up about one percent of a customer base. These are the fanatical customers who spread the word about your product, create online content and fan art, and organise other customers to collaborate online. Customer loyalty expert Jackie Huba will explain how this 1% is may be very small part of the customer base, yet they have enormous influence in helping the business grow and recruiting new customers, online and offline.

Thank you so much for coming to inspire our team. Your material was insightful and compelling. We were privileged to have you share your learning and wisdom with us.

American Express

We have had Jackie at a number of our events and she is always extremely popular. She brings amazing power to all of her presentations and is a true professional. All of our clients and employees love to listen to Jackie!

SAP Americas

You ROCKED it. Best speaker session we’ve had to date – and we’ve had some top speakers come to Dell. Thank you for your energy, passion, analogies, and insights on how Dell can be more focused on the customer and delivering to our 1 Percenters.

Dell

Thank you for a great presentation. Nothing but rave reviews from attendees and staff. You got the audience involved from the beginning; attendees connected immediately and stayed rapt throughout the conversation. You were fantastic!

American Bankers Association

Publications

Jackie Huba

Monster Loyalty: How Lady Gaga Turns Followers into Fanatics

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Jackie Huba

Citizen Marketers: When People are the Message

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Jackie Huba

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

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Jackie Huba

Fiercely You: Be Fabulous and Confident by Thinking Like a Drag Queen

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Fees & Details

Fees From*

  • UK:

    £15k to £30k

  • Europe:

    £15k to £30k

  • US:

    £15k to £30k

  • Africa/Asia/ME:

    £15k to £30k

Travels From

  • United States

Languages

English

* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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