A native of Quebec City, Jean David is one of the pioneers and builders of the Cirque du Soleil, where he led the marketing department as vice-president for 15 years from 1984 to 1999. He is one of the main architects of the Cirque du Soleil, as described in the book Blue Ocean Strategy. During this time, he distinguished himself through innovative methods by commercialising the Big Top and introducing its magic to other cultures on four continents.
David is an outstanding speaker and consultant in creativity and marketing. Among other accomplishments, he completed a transitional mandate at the WYNN Hotel in Las Vegas as Acting Vice President, Entertainment, Sales & Marketing. He also conducted an 18-month pre-feasibility study on behalf of the ESSEL group for the creation of a radically future-oriented project in Mumbai, India: the Mumbai International Creative Centre. This international “resort” project includes a convention centre and a theme park, all centered around the theme of creativity (creative thinking process).
David is a man of vision and passion, and a determined entrepreneur who is not afraid to express his perception and concepts regarding the organisation of society and the application of creativity to the promotion of change and innovation. He particularly with managers by fostering a climate and attitude that facilitates the emergence of the future.
Fully self-taught, he was awarded the Montreal Marketing Association “Grand prix de la personnalité marketing” In June 1996. In March 2005, he published Quel Cirque! “Ma théorie générale de la réalité”, a book about his experience at Cirque du Soleil wherein he presents his vision of society.
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