Jimmy Maymann is the former CEO of Huffington Post and since September 2015, he has been Executive Vice President and President of AOL Content & Consumer. He led AOL’s portfolio of content brands, content strategy and OTT operations, which altogether reached a global audience of 500 million unique visitors every month with over 1 billion monthly video views. He joined AOL in 2011, following the acquisition of GoViral, the branded content distribution company he co-founded in 2005. One week later, AOL announced it had acquired the biggest newspaper on the web, the Huffington Post.
Prior to AOL, Jimmy Maymann co-founded GoViral, an early innovator in online video production and distribution, developing video advertising platforms able to track, distribute and host video ads across multiple sites online. With Maymann’s guidance, the company evolved from being primarily involved in video production to focusing on platform development, allowing it to rapidly scale its operations.
After joining AOL, Jimmy served in several roles including Senior Vice President of International and later as CEO of the Huffington Post, where he has made international expansion, profitable growth, and improved video operations his three key priorities. In his three years at the Huffington Post, Jimmy Maymann oversaw the creation and development of HuffPost Partner Studio, the Huffington Post’s market-leading branded content production team. In a little over two years, HuffPost Partner Studio has grown to account for around 35% of the Huffington Post’s revenue, by offering premium custom advertising solutions throughout the Huffington Post platform. Jimmy has also prioritised the elevation of video at the Huffington Post creating an innovative next generation video platform that empowers open source content creation with Broadband TV, building upon its existing HuffPost Live operations.
Earlier in his career, Jimmy Maymann founded Neo Ideo along with two old friends, Morten Lund (a future investor in Skype) and Lars Holm Hansen. Neo Ideo was an internet consultancy advising Scandinavian companies on internet strategy and Maymann served as Managing Partner until 1999, when the company was acquired by global advertising agency Leo Burnett. As part of that acquisition Jimmy joined Leo Burnett first as its Strategic Director responsible for managing the firm’s major Scandinavian clients, but ultimately becoming Global Discipline Head of Leo Burnett’s Marketing Service practice Arc Worldwide. He remained at Leo Burnett for five years during which time he also completed an executive MBA at London Business School.
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