Jo Fairley set out on her entrepreneurial journey in 1991 when she co-founded Green & Black’s Chocolate, now approaching a £100 million a year brand. She also became the UK’s youngest-ever magazine editor.
The success of Green & Black’s has enabled Jo to become a serial entrepreneur, via an award-winning organic and natural food store/bakery (Judges Bakery), The Wellington Centre (a boutique nine-room wellbeing centre) – both in her hometown of Hastings – and most recently The Perfume Society, which sets out to help individuals develop their sense of smell via exploration of fragrance and the scented world.
In 2005, the Green & Blacks brand was sold to Cadbury’s, but Jo remains in an ambassadorial role, travelling the world as the brand grows internationally in countries including the US and Australia. In 2008, Jo and her husband Craig collaborated on a book – Sweet Dreams: The Story of Green & Black’s.
Listen to Jo Fairley’s podcast to learn more about her here
Jo Fairley is the co-author (with Sarah Stacey) of the bestselling Beauty Bible series of books, the world’s bestselling beauty books, the most recent of which is the bestselling title The Anti-Ageing Beauty Bible. Others in the series include The Beauty Bible, Feel Fab Forever: The 21st Century Beauty Bible, The Handbag Beauty Bible and most recently The Green Beauty Bible, which combines her ‘green’ expertise with her insights into the beauty world. She is also author of The Ultimate Natural Beauty Book. Jo and Sarah’s website, www.beautybible.com, is among the most successful beauty websites in the UK, with 55,000 subscribers. In 2008 Jo and her husband Craig Sams collaborated on Sweet Dreams: The Story of Green & Black’s.
For eight years Jo Fairley chaired the Soil Association’s Health Products Standards Committee, helping to set the standards for organic and natural body care in the UK. She is a ‘matron’ of the Women’s Environmental Network, runs makeover workshops for young women at Centrepoint and sits on the Human Rights Watch Film Festival committee.
In recognition of her work, Jo has received many awards for her own enterprise, including WorldAware Award and many Soil Association Awards (both for Green & Black’s and Judges Bakery). She has also received an Honorary Doctorate in Business Studies from Kingston University, and The Shackleton Medal for leadership and citizenship, from The Scottish Royal Geographical Society.
Jo has been involved in the judging of many different awards, bringing her wide experience to the judging process, including the RSPCA Good Business Awards, YOU/Clarins Dynamisante Woman of the Year Awards and the HSBC Business Thinking Awards.
Jo shares her inspirational story of Green & Black’s and business insights with audiences from financial institutions to FTSE 100 companies, universities and more across the UK, Europe, the Middle East and USA. Jo is an inspirational speaker, conveying to the audience the powerful story of how she created one the “coolest” brands in the UK, now owned by one of the biggest food retailers in the world. Jo believes in offering the very highest level of service to a client, as a speaker.
"I always love working with Maria Franzoni and her team – incredibly efficient, and great at matching my story to the perfect audiences, all of which helps to make for the very best event all round." Jo
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