Jonas Ridderstrale Speaker, Speeches, Booking Agent | MFL Global
Jonas Ridderstrale

Jonas Ridderstrale

Co-author of the best-selling "Karaoke Capitalism", "Funky Business" and "Fast Forward"

Dr Jonas Ridderstrale is one of the world’s most influential and respected business thinkers and speakers. Since bursting onto the international scene with the bestselling book Funky Business, co-authored with Kjell A. Nordström, Jonas has remained at the forefront of management thinking. Global Gurus, the research company that ranks the World’s Top 30 Management Professionals, ranked him at number 23 worldwide and in the top 5 in Europe.

Dr Ridderstrale has an MBA and a PhD in International Business and is currently a visiting professor at Ashridge, the internationally acclaimed business school in the UK.

He is a presenter with a difference who makes a difference. He has spent the last 20 years giving people the competence, confidence and courage to think, feel and do things differently. In keynotes and workshops, Jonas conveys his message with passion and energy, bringing innovative thinking and inspiring the will and thrill necessary for change. His forceful blend of academic rigour, imagination, humour and highly dynamic presentation style has inspired audiences from Moscow to Mumbai and San Francisco to Shanghai. Jonas’ diverse client list includes Fortune 500 companies, major government bodies, sports teams and trade unions.

Jonas Ridderstrale speaks about what it takes to build a fast-forward organization for an agile age, capable of thriving in our turbulent times, how James Bond can provide us with a new perspective on strategy making, and why it is so much better for a company to have a dream than a five-year plan.

His newly released book is called Fast/Forward (2017), co-written with Julian Birkinshaw, Professor and Chair of Strategy and Entrepreneurship at the London Business School. They argue that the successful firms of the future will be those that understand the limitations as much as the benefits of information, and in particular the ones that are able to foster a culture of decisive action allied to emotional conviction will master the business environment.

Dr Ridderstrale’s ideas and work have attracted huge media coverage throughout the world. He has appeared in an extended interview on CNN’s ‘Global Office’ exploring the ideas behind his books, which have been translated into more than 30 languages and published in more than 50 countries. Elsewhere, he has been featured in Fortune, Fast Company, Time magazine, Financial Times, The Times, Stern, Newsweek, Paris Match, and many others.

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Forces of Funk: What drives change?

Only by truly understanding why the socio-economic landscape is changing so rapidly can you respond to the new challenges in a constructive way. The best leaders have always been business sociologists. They understand that by analysing the context, you can see opportunities while those who not do so only spot threats. ​ In his speeches, Jonas talks about the how we can benefit from advances in IT and telecommunications – as an individual or a leader of a corporation. Dr. Ridderstråle also discusses the implications of institutional deregulation - on capitalism, nations states, political parties, companies, families, etc. Finally, he outlines the shift from a geographically structured world to one dominated by global biographical tribes and how this will influence life inside and outside our organisations.

The Future Firm: The shape of things to come

The successful corporation of the 21st century will be fundamentally different from the one that dominated the industrial era. Gone are the days of the local and bureaucratic conglomerate.​ Today, wealth is made with wisdom, and customers are more demanding than ever. In a world with a surplus of products and services of similar prices and quality, the future firm must thrive on its ability to be different and add value in new ways. Dr. Ridderstråle outlines where we should expect to find the firm of the future, what it will look like, and how it will operate. Learn more about how the company of tomorrow profits from the changing circumstances and the unpredictability of our times.

The Holy Grail of Business: Compete on fitness and sex-appeal

We remember the likes of Dell and Dylan for their ability to innovate and then continuously re-invent themselves. Successful corporations and individuals perfect the art of creating imperfections – monopolies in time or space - the Holy Grail of commerce. In a deregulated world, the new business reality is a “double-economy” with increasing differences between the rest and the best – between countries, within countries and in business. Forget about normal. Think abnormal. Now, instead of appealing to the average, success is a question of exploring the extremes . Those staying in the middle-of-the-road will be run over by modern monopolists.

Re-energize!: Making Change Happen

In today’s topsy-turvy times, a company is either quick or dead. A function of mass and energy determines velocity – the lower the mass and the greater the energy the faster an object moves. Since the early 1990s, most companies have been more or less obsessed with processes focused on de-massification. Managers have out-sourced and off-shored, downsized and rightsized. At the same time, many organisations have neglected the other variable of the function – energy. The new challenge is the one of re-energising the corporation. The 1990s gave us a competence-based view of the firm. Now, the time has come to move on and profit from a new perspective that boosts the energy level of the enterprise.

Leading leadership: Developing a corporate religion

People can be extraordinarily courageous and take tough decisions only when they have something to believe in. The most successful organisations on our planet are all systems of faith. Securing the capacity and capability to produce change therefore requires a “corporate religion”. This overall purpose guarantees a clear direction and co-ordinated action. Dr. Ridderstråle outlines the key elements that you should find in a great business bible.

The +Factors: New recipes for success

To stand a chance of truly turning up after the downturn, we must radically rethink the traditional recipes for business success. The best leaders apply a positive logic of PLUS – moving beyond the person, the present and the existing paradigm of management. Using examples from some of the most successful contemporary corporations, Dr. Ridderstråle presents four key ideas to help us turn up the volume and expand our businesses.

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Very powerful message delivered with high impact. Demonstrated cultural sensitivity, necessary with a global audience.

Cap Gemini Ernst & Young

Very entertaining and thought provoking. Smart and articulate, able to speak to any audience.

Zurich Financial Services, Switzerland


Jonas Ridderstrale

Funky Business

Successful companies are different from the competition, and difference comes from the way people think rather than what companies make. In the new world, it's talent that makes the capital dance. Business as usual is uninspired and...

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Jonas Ridderstrale

Karaoke Capitalism

In the long-awaited follow up to the internationally acclaimed Funky Business, this delivers a thought-provoking, workout for the wits. A book that challenges individuals, businesses and nations to create originals rather than cover versions.

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Jonas Ridderstrale

Re-energising the Corporation

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Jonas Ridderstrale

Funky Business Forever

"The antidote to bland writing and bland thinking" Tom Peters

Funky Business tells us that difference rules, and difference comes from the way people think. In this world, we can no longer do "business as usual" - we need funky business.

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Jonas Ridderstrale

Fast Forward

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Fees & Details

Fees From*

  • UK:

    £15k to £30k

  • Europe:

    £15k to £30k

  • US:

    £15k to £30k

  • Africa/Asia/ME:

    £15k to £30k

Travels From

  • Sweden


English, Swedish

* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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