JP Kuehlwein, Speeches, Booking Agent | MFL Global
JP Kuehlwein 2

JP Kuehlwein

Global Brand Builder

JP Kuehlwein is a global brand builder, accomplished business leader and recognised strategy expert. He has a 20+ year track record of creating or repositioning brands that then win in the market. JP’s diverse experience ranges from introducing the concept of disposable diapers and Pampers brands to India and South-East Asia to reviving an iconic New York Hair Care and Prestige salon services business.

Before co-founding the brand consultancy ‘Ueber-Brands’ in 2016, JP was Executive Vice President of Frédéric Fekkai and Managing Director of Global Strategy; Innovation, Premium Products at P& G.

Based out of New York City, JP Kuehlwein is on the industry advisory board of the Fashion Institute of Technology (FIT, NY), the CMO Council (San Francisco) and L2 Inc. (NYC) as well as an External Director of Smith & Norbu, a Hong Kong-based maker of luxury optical frames and accessories.

To learn more about JP, listen to his podcast here

JP Kuehlwein has co-authored the best-selling “Rethinking Prestige Branding – Secrets of the Ueber-Brands”, which is becoming a marketer’s reference book. It reveals the success drivers behind some one hundred premium brands across industries. With his co-author Wolf Schaefer, JP advocates to put ‘myth back into marketing’ to ‘seduce rather than sell’ for a brand to be esteemed beyond size, price or performance. Their blog-cast ‘Ueber-Brands’ and related events are sought-after by marketing leaders around the world.

JP is regularly engaged in consulting, public speaking and teaching in English, French and German. His talks are lively with many practical examples and particularly popular with the big mass marketing groups.

He has been named ‘Inspiring Marketer of the Year 2015’ by the Association of National Advertisers / The Internationalist.

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  • + 44 (0) 20 3384 3664
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  • Business Speaker
  • Consultant


Modern Marketing and the Need for ‘Truth’ (aka ‘authenticity’)

Modern Marketing and the Need for Mission and Myth

To Seduce Consumers – Re-Mystify Marketing!

Modern Prestige Retailing – Manifestation of Mission, Myth and Mojo.

The Art of Seduction in Prestige Marketing

Prestige Brand Growth – How to Grow without losing your Glow

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You knocked it out of the ballpark! Folks loved it. We'll be back for more than seconds!


4.7 out of 5 stars! * JP delivered an outstanding two hour presentation with some eye-opening and provocative thoughts on premium & super-premium beauty brand building. The audience especially appreciated JP’s interactive style (despite the large crowd) and the vast array of examples from across different industries. We would welcome him again any time!" (*score given by participants in a post event questionnaire)

Procter & Gamble Specialty Beauty

JP came to our global marketing team to talk about observations and case studies that illustrate how many different types of branded products have been able to achieve ‘Ueber’ status while also capturing maximum value. The framework that he shared is applicable to all brands and set the table for our team to have more meaningful discussions. We have referenced his book and the framework multiple times since his visit and continue to see rich applications in our day to day work. We look forward to working with JP again in the future.


You could take several years, try various approaches, spend a ridiculous amount of money and still end up with a crapshoot. Alternatively, you can work with JP who will, through a combination of concrete examples and high-energy delivery, show you that prestige branding can be distilled to some fundamental yet essential elements. The Uber branding toolkit and methodology is enriching, dynamic and especially thought provoking. Doubters and jaded marketers quickly become believers and even advocates. JP gave our team deep insights, a common vernacular and a powerful set of tools that everyone can be aligned with and that will guide our brand and business to new heights!

Zeiss Vision Care


JP Kuehlwein 2

Rethinking Prestige Branding: Secrets of the Ueber-Brand

hat makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's?

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Fees & Details

Fees From*

  • UK:

    £15k to £30k

  • Europe:

    £15k to £30k

  • US:

    £15k to £30k

  • Africa/Asia/ME:

    £15k to £30k

Travels From

  • United States


English, French, German

* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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