JP Kuehlwein Ueber-Brands building brands that excite | MFL Global
JP Kuehlwein 2

JP Kuehlwein

Global Brand Builder

JP Kuehlwein is the co-founder of ‘Ueber-Brands’ a consultancy that helps owners elevate their brands to make them peerless, priceless and profitable.  He previously was Executive Vice President at Frédéric Fekkai & Co, a prestige salon and retail hair care business and served as Brand Director and Global Director of Strategy at multinational Procter & Gamble, based in Germany, USA, Singapore, Hong Kong and finally in New York.

JP can look back at an over 25-year track record of translating consumer and cultural insight into propositions that generate more than a billion dollars in sales today.

He shares this professional experience with students as a faculty member at both Columbia University’s Business School and NYU’s Stern School of Business. He is also a Senior Fellow and Leader of the Marketing Institute at The Conference Board and an advisory board member at the CFMM Master’s Program of the Fashion Institute of Technology, all in New York City.

To learn more about JP, listen to his podcast here

JP is the co-author of “Rethinking Prestige Branding – Secrets of the Ueber-Brands” (Kogan Page, 2015) and “Brand Elevation – Lessons in Ueber-Branding” (KP, 2021 forthcoming) with Wolfgang Schaefer, which are reference books when it comes to understanding and building premium brands across industries.

JP is regularly engaged in consulting, public speaking and teaching in English, French and German. His talks are lively with many practical examples and particularly popular with the big mass marketing groups.

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  • Business Speaker
  • Consultant

Topics

Brand Elevation in times of crisis

Dream, Do, Dare

Modern Marketing and the Need for ‘Truth’ (aka ‘authenticity’)

Modern Marketing and the Need for Mission and Myth

To Seduce Consumers – Re-Mystify Marketing!

Modern Prestige Retailing – Manifestation of Mission, Myth and Mojo.

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You knocked it out of the ballpark! Folks loved it. We'll be back for more than seconds!

L'Oreal

4.7 out of 5 stars! * JP delivered an outstanding two hour presentation with some eye-opening and provocative thoughts on premium & super-premium beauty brand building. The audience especially appreciated JP’s interactive style (despite the large crowd) and the vast array of examples from across different industries. We would welcome him again any time!" (*score given by participants in a post event questionnaire)

Procter & Gamble Specialty Beauty

JP came to our global marketing team to talk about observations and case studies that illustrate how many different types of branded products have been able to achieve ‘Ueber’ status while also capturing maximum value. The framework that he shared is applicable to all brands and set the table for our team to have more meaningful discussions. We have referenced his book and the framework multiple times since his visit and continue to see rich applications in our day to day work. We look forward to working with JP again in the future.

ExxonMobil

You could take several years, try various approaches, spend a ridiculous amount of money and still end up with a crapshoot. Alternatively, you can work with JP who will, through a combination of concrete examples and high-energy delivery, show you that prestige branding can be distilled to some fundamental yet essential elements. The Uber branding toolkit and methodology is enriching, dynamic and especially thought provoking. Doubters and jaded marketers quickly become believers and even advocates. JP gave our team deep insights, a common vernacular and a powerful set of tools that everyone can be aligned with and that will guide our brand and business to new heights!

Zeiss Vision Care

Publications

JP Kuehlwein 2

Brand Elevation: Lessons in Ueber-Branding

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JP Kuehlwein 2

Rethinking Prestige Branding: Secrets of the Ueber-Brand

hat makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's?

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Fees & Details

Fees From*

  • UK:

    £15k to £30k

  • Europe:

    £15k to £30k

  • US:

    £15k to £30k

  • Africa/Asia/ME:

    £15k to £30k

Travels From

  • United States

Languages

English, French, German

* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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