Kevin Allen Speaker, Speeches, Booking Agent | MFL Global
Kevin Allen 2

Kevin Allen

Renowned Business Development Guru & Advertising’s Legendary Billion Dollar Man

Kevin Allen is an expert in business development and is recognised as one of the advertising industry’s most accomplished growth professionals.  After a 30-year advertising career with The Interpublic Group, Lowe and McCann Erickson, where he brought over $1 billion in revenues and helped his companies become number one in new business performance with highlights like the “Priceless” campaign for MasterCard. Kevin now consults for companies around the world like Google, Burberry and Verizon and lectures at Columbia University, Harvard, and Regents College London. 

Kevin Allen has seen first-hand how to effectively find, connect, and speak to “The Hidden Agenda” to obtain new business and win every time, using the highly effective Allen Key model. The Allen Key identifies the three potential hidden agendas – wants, needs, or values of your prospect – and connects one of your three leveragable assets – real ambition, credo, or your core – to win new business.

Kevin Allen is now the founder of business development company [re:kap], that counts Burberry, Rolls-Royce Aerospace, The Doyle Collection, Nokia, Omnicom, Rolls-Royce, Smythson, M&C Saatchi, and Swedbank among its global clients. He has contributed to the Harvard Business Review blog and is also a visiting lecturer at the European Business School of Regents College London and Columbia University Graduate School of Business. As the first openly gay person on McCann Erikson’s operating committee, he’s also an ideal speaker for gay diversity workplace issues.

He is author of bestseller The Hidden Agenda: A Proven Way to Business and Create a Following, and the recently released, The Case of the Missing Cutlery: A Leadership Course for the Rising Star, which has been featured on BBC Radio’s Four Thought series. He is the creator of Planet Jockey, an award-winning online Emotional Intelligence Leadership Game.

A frequent keynote speaker at advertising and marketing conferences, corporations, and universities across the globe, his entertaining talks are full of lively anecdotes of hard-won advertising campaigns. His inspiring keynotes and workshops have been embraced by C-level executives, top leaders, key managers, and entrepreneurs, whether he’s discussing winning new business, “buoyant leadership,” mastering the pitch, creativity, or diversity in the workplace.

Engaging, inspiring, and ‘from the trenches’, audiences will see a refreshing view of the fundamentals of what it takes to win, whether it’s winning new business, crafting the perfect pitch, tapping the well of creativity, or becoming a buoyant leader.


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Buoyant Leader

Kevin explains that buoyancy is a phenomenon whereby, as a leader, you float because the people you have inspired believe you should. They believe in you because you have understood, connected with, and ignited the deep desire that lies in their hearts. In our globalised, networked economy, ruling through fear and an iron fist simply doesn’t cut it anymore. Instead, contemporary leadership is about communities, common culture, collective ambition, evangelising, coaching, and guiding your organisation to success. Allen shows today’s – and tomorrow’s leaders – how to achieve this to lead their teams to repeated success.

The Hidden Agenda: A Proven Way to Win Business and Create a Following

The Winning Pitch: How to Compel People to Embrace Your Product or Idea

The Three Cs of Creativity: Conceptual Target, Company DNA, Context

Kevin has a big personality and is a compelling storyteller, you could tell the team loved his colourful anecdotes. He inspired the Microsoft central marketing organisation, it was fantastic to hear and learn from Kevin’s experience and listen to such relevant and useful examples of building iconic brands through his people skills and beliefs . Don’t judge the title of his work on The Hidden Agenda, it is based on foundational psychology and is extremely relevant and timely, as we work to communicate with our customers better and apply Kevin’s proven techniques to our marketing approach starting now.

Microsoft UK

Don’t just schedule a speaker for your next meeting, book a strategic inflection point instead: Kevin Allen. Kevin is an extraordinary resource. A legendary rainmaker with style and panache who will enable you and your people to rediscover senses of persuasion and advocacy that have been tragically dulled by a world of search engines, apps, processes, and way too many presentations in the boilerplate archive. He’s a walking, talking testament to the principles, ‘We all want to be sold, and must be served.’ We could have booked one of so many pop management evangelists for our meeting and ginned up the organization for a few weeks. Instead, we invited Kevin Allen, and he changed our agency forever.


Kevin brings a very rich and human perspective to every business challenge; his intuitive understanding of complex organizations, his astute navigation of interpersonal dynamics, his ability to leverage the amazing power of diverse human experiences across a team, and an ability to uplift and inspire those around him.


There is an aura, an energy, a passion and openness that accompanies Kevin into every exchange. It’s infectious, endlessly optimistic, it always makes a difference.

The Interpublic Group


Kevin Allen 2

The Hidden Agenda:A Proven Way to Win Business & Create a Following

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Kevin Allen 2

The Case of the Missing Cutlery

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Fees & Details

Fees From*

  • UK:

    £7k to £15k

  • Europe:

    £7k to £15k

  • US:

    £7k to £15k

  • Africa/Asia/ME:

    £7k to £15k

Travels From

  • United Kingdom



* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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