Kevin Allen is an expert in business development and is recognised as one of the advertising industry’s most accomplished growth professionals. After a 30-year advertising career with The Interpublic Group, Lowe and McCann Erickson, where he brought over $1 billion in revenues and helped his companies become number one in new business performance with highlights like the “Priceless” campaign for MasterCard. Kevin now consults for companies around the world like Google, Burberry and Verizon and lectures at Columbia University, Harvard, and Regents College London.
Kevin Allen has seen first-hand how to effectively find, connect, and speak to “The Hidden Agenda” to obtain new business and win every time, using the highly effective Allen Key model. The Allen Key identifies the three potential hidden agendas – wants, needs, or values of your prospect – and connects one of your three leveragable assets – real ambition, credo, or your core – to win new business.
Kevin Allen is now the founder of business development company [re:kap], that counts Burberry, Rolls-Royce Aerospace, The Doyle Collection, Nokia, Omnicom, Rolls-Royce, Smythson, M&C Saatchi, and Swedbank among its global clients. He has contributed to the Harvard Business Review blog and is also a visiting lecturer at the European Business School of Regents College London and Columbia University Graduate School of Business. As the first openly gay person on McCann Erikson’s operating committee, he’s also an ideal speaker for gay diversity workplace issues.
He is author of bestseller The Hidden Agenda: A Proven Way to Business and Create a Following, and the recently released, The Case of the Missing Cutlery: A Leadership Course for the Rising Star, which has been featured on BBC Radio’s Four Thought series. He is the creator of Planet Jockey, an award-winning online Emotional Intelligence Leadership Game.
A frequent keynote speaker at advertising and marketing conferences, corporations, and universities across the globe, his entertaining talks are full of lively anecdotes of hard-won advertising campaigns. His inspiring keynotes and workshops have been embraced by C-level executives, top leaders, key managers, and entrepreneurs, whether he’s discussing winning new business, “buoyant leadership,” mastering the pitch, creativity, or diversity in the workplace.
Engaging, inspiring, and ‘from the trenches’, audiences will see a refreshing view of the fundamentals of what it takes to win, whether it’s winning new business, crafting the perfect pitch, tapping the well of creativity, or becoming a buoyant leader.
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