Kinvara Balfour advises companies big and small on what is cool out there in the zeitgeist. Known as something of a secret weapon by the international brands and corporations who employ her, Kinvara understands the worlds of tech, trends and popular culture and the psychology that drives them. Her ‘Global Trend Download’ speech is essential for anyone wanting to keep in touch with what’s hot (and what’s not), and today’s increasingly distracted, ever-fickle consumer.
Kinvara has had roles at Condé Nast and the Telegraph Magazine, where she was Style Editor. In 2004, Kinvara was appointed London Editor at DailyCandy.com; Kinvara launched the brand to mass acclaim (the US web phenomenon was acquired by Comcast in 2008). In 2012 she launched a digital blog platform for Time Out. In 2014, she was appointed founding partner of tech start-up StyleCard. In 2016 Balfour was Digital Consultant for Vanity Fair UK, directing the publication’s digital content. In 2016, she acted as Senior Advisor to Silicon Valley start-up SWNG, joining a team headed up by co-founders Tommy Stadlen and Fred Blackford, and chairman, Twitter co-founder Biz Stone. SWNG was acquired by Microsoft in 2017.
As of 2014, Kinvara hosts ‘Fashion in Conversation’ for Apple Inc., a series of interviews with global icons at the Apple store which is available to an audience of over 900 million on iTunes. In 2014, she was one of the few women invited to speak at President Obama’s Global Entrepreneurship Summit. Kinvara has lectured at London’s Victoria & Albert Museum. She has acted as a mentor to YNG+, the next-gen members of YPO. She contributes to various publications including Daily Telegraph and Vanity Fair.
Kinvara Balfour is the creator of THE VISIONARIES, a series of mini-films shot on iPhone, filmed and directed by herself, which feature the thought leaders of the world.
View Kinvara Balfour’s masterclass – Brand Strategy: Capturing the Attention your Brand Deserves
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