Lorraine Carter is an expert in brand building to drive commercial growth and high performance. A winner of multiple awards, she speaks from over two decades experience in branding strategy, development and management working with national and international brands, many of which are household names. She helps your business and brand become your ideal customers’ favourite brand, and you and your team very savvy brand builders.
Lorraine’s methodologies and systems, such as the Persona Brand Building Blueprint™ and ‘How to Build a Brand Programme’ are used globally and also feature on The Economist Group platform. It’s the approach she uses to empower you and your team to make your brand highly visible, different, credible, trusted, memorable and much loved by your primary audience — so that your standout brand commands lead position, grows market share and increases your profits faster.
Lorraine is winner of Best Blog Ireland of an SME, Business Woman of the Year, Dublin and listed as one of the top 1,000 Women of Influence in Ireland in the Irish Tatler Business Annual. Lorraine has also won multiple branding and design awards working with brands on international markets, featured in The Sunday Business Post Newspaper, The Irish Times Newspaper, The Law Society Gazette, Creativ Verpacken, ICOGRADA, Irish Packaging Year Book, Irish Tatler Magazine and Food Ireland to name a few.Read More
Lorraine’s expertise is in branding strategy, brand leadership, leveraging brand strategy to drive the commercial imperative, brand purpose to drive productivity, performance and purchase, personal versus corporate brand alignment to accelerate growth and mitigate risk, innovation and business creativity to ensure brand longevity and relevance and leveraging the female imperative in brand leadership together with marketing and brand design.
Her programmes, keynotes, presentations and masterclasses are customised to a range of audiences including C-level leadership, managers, entrepreneurs, SME/SMB businesses and statutory agencies. Lorraine works closely with clients globally, to tailor keynotes, presentations, masterclasses and leadership training that empowers, motivates, entertains and initiates transformative change so growth is accelerated.Read Less
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