Lorraine Carter Speaker, Speeches, Booking Agent | MFL Global
Lorraine Carter 2

Lorraine Carter

Founder and Principal of Persona Branding & Design

Lorraine Carter is an expert in brand building to drive commercial growth and high performance. A winner of multiple awards, she speaks from over two decades experience in branding strategy, development and management working with national and international brands, many of which are household names.  She helps your business and brand become your ideal customers’ favourite brand, and you and your team very savvy brand builders.

Lorraine’s methodologies and systems, such as the Persona Brand Building Blueprint™ and ‘How to Build a Brand Programme’ are used globally and also feature on The Economist Group platform. It’s the approach she uses to empower you and your team to make your brand highly visible, different, credible, trusted, memorable and much loved by your primary audience — so that your standout brand commands lead position, grows market share and increases your profits faster.

Lorraine is winner of Best Blog Ireland of an SME, Business Woman of the Year, Dublin and listed as one of the top 1,000 Women of Influence in Ireland in the Irish Tatler Business Annual. Lorraine has also won multiple branding and design awards working with brands on international markets, featured in The Sunday Business Post Newspaper, The Irish Times Newspaper, The Law Society Gazette, Creativ Verpacken, ICOGRADA, Irish Packaging Year Book, Irish Tatler Magazine and Food Ireland to name a few.

Lorraine’s expertise is in branding strategy, brand leadership, leveraging brand strategy to drive the commercial imperative, brand purpose to drive productivity, performance and purchase, personal versus corporate brand alignment to accelerate growth and mitigate risk, innovation and business creativity to ensure brand longevity and relevance and leveraging the female imperative in brand leadership together with marketing and brand design.

Her programmes, keynotes, presentations and masterclasses are customised to a range of audiences including C-level leadership, managers, entrepreneurs, SME/SMB businesses and statutory agencies. Lorraine works closely with clients globally, to tailor keynotes, presentations, masterclasses and leadership training that empowers, motivates, entertains and initiates transformative change so growth is accelerated.

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  • Business Speaker

Topics

Why Branding Strategy Underpins The Commercial Imperative of Your Organisation

Lorraine takes you through what branding is and isn’t, demystifies all the misinformation around branding and gives you a solid reorientation so you can leverage branding very strategically and make far more informed choices with your team. This talk is invaluable for all business leaders, entrepreneurs, business owners and managers — those responsible for the leadership in their organisation and the effective use of brand strategy to grow their business and increase their profits.

Revitalise, Rebrand or Build and Launch a New Brand Entirely? What Every Business Leader and Brand Manager Needs to Know to Ensure ROI?

Lorraine shares with you how to evaluate which route to choose, the most effective process for overhauling or refreshing your brand and all the critical essentials you need to include to ensure a successful brand transformation — the do’s and don’ts for doing it successfully. A priceless investment for all leaders, brand owners, managers and entrepreneurs considering brand refresh, revitalisation or a total rebrand.

Branding and C-Suite Leadership — Leveraging Your Influence for Growth

Lorraine shares with you how CEO and C-Suite brand leadership, and their personal brands, create a powerful ripple effect that starts with the internal company culture and extends to customer interactions and overall brand perceptions. This presentation is a ‘must’ for all brand leaders and owners who want to impart visionary brand leadership so they’re not another one of those under-performing statistics.

Winning Brand Packaging — How to Grab Attention and Beat the Nine Second Test

Lorraine takes a look at the essential ingredients required to create successful and arresting pack design so that it imparts a memorable brand story in a single and highly effective statement while also catching the attention of the time-deprived consumer, and convinces them to buy. She also touches on all the other critical factors of great packaging design including shape, structure, colour psychology, functionality and sustainability to name a few. An invaluable opportunity for product leaders, brand owners, managers and entrepreneurs to look at changing trends, evaluate their packaging and to ensure they integrate all these indispensable elements for success.

Why and How Brand Purpose Drives Performance, Productivity, Purchase and Ultimately Increases Profits

Lorraine shares what brand purpose means in terms of your brand and how it’s integral to your brand blueprint which in turn provides the direction for your brand strategy so you can increase your brand reach and grow your profitability — the raison d’être for your brand’s existence. The actionable strategies in this presentation are essential for all ambitious leaders now and into the future.

Personal Branding — We’re All CEOs!

This presentation empowers leaders to re-evaluate their personal brands so that they are enabled to build their personal brands with the uncommon X factors that make them the go-to-person and thought leaders in their sectors. Lorraine’s talk is a priceless investment for all leaders who want to develop, shape and manage their personal brand so it’s fully aligned with their professional agenda, career objectives and, where applicable, aligned with the ‘corporate brand’ they represent and champion.

See More

Lorraine provided great tips, many of them thought-provoking from her vast experience in developing brands

Dell Inc

Lorraine is knowledgeable, creative and highly dependable.

Castle Brands Inc

Lorraine Carter creates meaningful and immaculately designed brands based on a deep subject matter expertise. Her understanding of target markets results in memorable and distinctive work that empathises with end customers.

Rubicoin

Lorraine listens, understands and interprets our needs perfectly with a formidable proficiency in execution. It is only fair to say that our company expectations of original briefs have always been exceeded.

Connemara Seafoods Ltd

Fees & Details

Fees From*

  • UK:

    Up to £3k

  • Europe:

    £3k to £7k

  • US:

    £7k to £15k

  • Africa/Asia/ME:

    £7k to £15k

Travels From

  • United Kingdom

Languages

English

* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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