Marcus East is a chief technology officer and digital transformation specialist with nearly 25 years of experience working at the forefront of technology and innovation for organisations across the globe.
He has spent half of his career working for technology companies (Apple, Google and IBM) and the other half helping global brands to harness the power of technology — including Comic Relief, Marks and Spencer and National Geographic.
Today, he is the Technical Director in Google’s Office of the CTO (Chief Technology Officer), based in Google’s Silicon Valley HQ.
A good example of his thinking and communication style can be found in his controversial, but popular article about Information Technology strategy called ‘Enterprise IT: The Dragon in the Dungeon’ and the book that he wrote recently called ‘Working with Dinosaurs’, which will be published in early 2020.
East combines vision and foresight with real hands-on experience from having delivered major transformation programs and initiatives; he brings real world experience from a successful career built on three continents, whilst also having one eye on the future and the potential that comes from developments in consumer technology.
In addition to his expertise in delivering value for commercial organisations, he also has a passion for the use of technology to drive positive social change, and spent two years building and leading Comic Relief’s technology function, during which time he drove the delivery of award-winning technology and digital products, including the record-setting donations platform that supports Red Nose Day; he has also advised and acted as a trustee for a number of charities.
A strong interest in politics means that East is also very interested in policymaking related to technology, and he has also been involved in a number of Government and public sector steering committees and think-tanks, and served for four years an elected Councillor in the London Borough of Enfield, where he was born.
Having lived and worked in the UK, Asia and America, he has a truly international perspective on the challenges facing organisations and societies today, and how technology affects them — he has strong views on social exclusion, diversity in technology, managing technology talent and how large corporations should react to the challenges and opportunities that the advent of the digital age brings.
He talks with energy, enthusiasm and humour and his audiences always find him thought-provoking, entertaining and informative in equal measure – bringing both real experience with stimulating, well-informed thoughts about the future.
Marcus is a Londoner, born-and-bred, and a graduate of the University of Cambridge, is a Fellow of the British Computer Society and a Member of the Chartered Management Institute. He now lives in California.
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