Martin Lindstrom

The World's Leading Brand Expert

Martin Lindstrom is one of the world’s premier (and toughest) brand building experts – advising Fortune 100 brands from the Coca-Cola Company to Nestle to Red Bull on how to build future-proof brands. Lindstrom is the recipient of TIME Magazine’s “Worlds 100 Most Influential People”.

Martin Lindstrom is a New York Times and Wall St Journal best-selling author of six groundbreaking books on branding, including Buyology: The Truth and Lies About Why We Buy, BRANDsense and Brandwashed. Buyology was voted “pick of the year” by USA Today, and appeared on the Top 10 bestseller lists in the US and worldwide, including including the New York Times and the Wall Street Journal. His book BRANDsense was acclaimed by the Wall Street Journal as “…one of the five best marketing books ever published.”

Martin Lindstrom has carved out a niche as a global expert and pioneer in the fields of consumer psychology, marketing, brands, and neuro-scientific research. He has developed an unorthodox way of doing what every company says it wants to do: understand its consumers’ deepest desires and turn them into breakthrough products, brands or retail experiences.

He is the anchor and producer of NBC’s popular TV show; ‘Main Street Makeover’ on TODAY; a columnist for Fast Company and TIME – and continues to feature in the Wall Street Journal, Newsweek, The Economist, New York Times, Bloomberg Businessweek, The Washington Post, USA Today, and numerous publications and television channels worldwide.

Martin infuses his audience with the Lindstrom vision. Energetic, exciting, provocative, a skilful combination of expert knowledge, “never seen before” brand cases, theories and ground-breaking research combined with anecdotal and always though provoking brand insights.

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"When we brand things, our brains perceive them as more special and valuable than they actually are." Martin

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+ 44 (0) 20 3384 3664
enquiries@mfl.global

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Business Speaker
Masterclass Leader

Topics

Forget Big Data — Small Data Defines the Future

LIKE IT OR NOT, businesses are slowly drifting away from the consumer. Only 1 in 3,000 executives have spent time in the homes of their consumers the last year. Instead of being in touch with the consumer, we’ve become reliant on BIG data — reports, databases, and statistics — in order to understand the emotions of our most important asset. A cluster of technological forces has changed marketing and branding more in the last 5 years than it changed in the previous 50! Any tools we’ve previously used in order to understand and communicate with consumers is now a relic of the past. But as we’ve come to rely on BIG data, a major vacuum has emerged, blinding businesses, but allowing the opportunity of Small Data to help those who seek it out.
Emerging in its place is a new approach: Small Data. Small Data is what Lindstrom defines as seemingly insignificant consumer observations which completely transform the way businesses are built and run. As he did in his New York Times best seller Buyology, Lindstrom lays out the science for his counterintuitive insights, offering vivid hands-on tools to make brands more effective.

You Can Laugh At Your Brand Challenges, If You Follow This Simple Plan

We’ve all been there. Your business is struggling, great initiatives are constantly killed, and there’s no sign of hope on the horizon. It’s like every attempt to turn things around fails in bureaucracy, visions killed by fear and budgets so restrictive, there’s no oxygen left in the company for anything. The siren call of big, dramatic change is seductive—a major advertising campaign, brand makeover or product release. But the reality of how organizations really transform is more complicated, says one of the foremost branding experts in the world, New York Times best-selling author Martin Lindstrom. In his provocative and entertaining presentation, Lindstrom draws on his experience revitalising businesses from LEGO to Pepsi, Lowes and Disney, a wealth of social science evidence, and vivid examples from his ground breaking methodologies. Lindstrom shows that the most effective path to change is through small experiments that reveal larger truths and small wins that cascade to broader transformation.

A Look Into The Future: The Death of Old School Social Media

In a blink of an eye, new technologies come to the force and become the bright, shiny object of the moment. But how can you identify which to pay attention to, and which you can safely can ignore? If you knew everything about tomorrow, what would you do differently today? Few people are as well-equipped to answer this question as Martin Lindstrom. Lindstrom — who predicted the arrival of Facebook two years ahead of time, described Google’s revenue model 2 years before the search engine revealed it, and pioneered the role of brands on the Internet months after the world wide web went live in 1994 — takes the audience through a fast-paced look into the future before pulling the hand brake and asking the toughest questions of them all. What should your company do in order to create a future-proof brand and social strategy reflecting the fast changing needs as generation Z and Y push social media to completely new boundaries? This speech is designed to educate and prepare you for the necessary transformative action. Lindstrom explores underlying technologies that drive trends and create a solid framework arming your organisation with a social roadmap for the future.

Our Unconsious World and Why We Press Harder On The Remote Control When The Batteries Are Dead

Martin Lindstrom pioneered neuromarketing, revealed the astounding impact the senses have on brands and our subconscious, theories which today impact hundreds of thousands of brands worldwide. Now Lindstrom takes his ground breaking research to another level by observing people from inside their homes, all in order to understand our subconscious mindset. 85% of everything we’re influenced by when making brand choices is controlled by our subconscious mind and thus by subconscious stimuli. As surprising as it sounds, your favourite colour is most likely decided by the colour you were exposed to as a child. The magnets on your fridge reflect your emotional hotspot and your future desire. If you have large shelves packed with books in the room where your coffee table book is displayed you’re likely to compensate for lack of education. Brands are no exception. If your site is slow when downloading, consumers subconsciously believe your service is equally slow. When people are interrupted while shopping online, they’re 35% more likely to buy more at a higher price. If the music in your store is slower than your heartbeat rate, people will buy or shop 29% more. You’re set for a ride into our subconscious mind as few would have experienced before. Understand how the lack of transitions from the moment we wake up to when we go to bed opens up a completely new consumer desire. How the next thing we experience after speedy shopping, fast eating, and quick surfing is slowness. This presentation explores what’s really going on around you and why many of the signals your brand currently sends — online, in stores, on the phone — have scared potential customers away forever.

I Lived With 2,109 Consumers Over The Past 3,650 DAYS And Discovered The Tiny Clues That Uncover Huge Trends

A murder scene would be worth little if the ability to analyze DNA didn’t exist. A hair, a finger print, or a piece of fingernail reveals a lot about your identity. But did you know that all of us also leave behind tiny emotional DNA? The way we place our shoes, stock our fridge, hang our paintings or even use our toilet paper is all emotional DNA. All this Small Data, seemingly insignificant observations, reveal an astounding glimpse into who we really are, our true personalities exposed. Small Data reveals if you are an extrovert, self-confident, shy about your lack of education, or have conflicts with your partner. Small Data can even determine the future of an entire company. As the business world becomes paralysed with the gravity of Big Data, a new mining method identifies correlations in masses of data. Lindstrom introduces what he defines as a long-needed counter balance. Since 2005, Lindstrom has lived in more than 2,000 homes across some 77 countries. His mission? To identify and pick up Small Data — to understand the causation — the true reason why we do what we do. Astonishing sometimes, provocative always, Lindstrom reveals the seismic shifts transforming our culture as social media and connectivity penetrates our lives every minute we’re awake. He backs up his insight with astounding observations made from consumer homes across the world — including thought provoking pictures and powerful videos. Besides discovering surprising dimensions about themselves, spell-bound audiences go away with more than powerful insight into the consumer of tomorrow. Most importantly, they acquire the tools to decipher and decode what’s coming their way.

A Little Mistake That Jeopardises The Future Of Your Business

In 2015 Martin Lindstrom was hired by NBC’s Today Show to turn around mom-and-pop stores in just 24 hours. Operating under NBC’s News section everything has to be real, no cheating, cutting, or acting. Only year later, every single business Martin touched has turned into a success story. A near bankrupt food truck turned into a national restaurant chain. A corner store became a national sensation. All based on simple, yet immensely powerful, advice from the world’s #1 branding expert. The questions Lindstrom always asks — if you only had a marketing budget of $1000 what would you do — are mind-blowing. As are his answers. He takes the audience through a raft of industries, sharing one nugget after another on what to do when a crisis is looming. Lindstrom’s speech is 100% customised to the client. And so is every case. The advice and example Lindstrom shares with his audiences can turn a brand around. A simple turn of the window mannequin’s heads equals to a 4% sales increase. A bump in the floor wakes up shoppers and makes them spend 7% more. A simple headline change can increase online traffic 9%. A simple technique on Instagram can turn your brand into a ‘power brand’ overnight. Lindstrom’s advice is surprisingly hands on and applicable to every business.

Lindstrom gave a thought provoking, original and witty presentation, which, gave the audience plenty of food for thought. He scored 10/10 for content and delivery.

Head of IIR UK

Really inspired and impressed by Martin’s presentation. The best branding workshop I have attended. Dynamic and enriching all the way through.

Marriott International

Eye-opening. Martin Lindstrom had one of the best presentations, with the most original content, I have seen in years.

CBS Outdoor

Martin did a great job, very entertaining, provocative and flexible to our needs. The audience loved him. He really made us think.

Mattel

Publications

Small Data –The Tiny Clues That Uncover Huge Trends

Buyology

Brandwashed

BRANDsense

Clicks, Bricks and Brands

BrandChild

Fees From*

UK:
£30k to £50k
Europe:
£30k to £50k
US:
£30k to £50k
Africa/Asia/ME:
£30k to £50k

Travels From

Denmark

Languages

Danish, English

* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

+ 44 (0) 20 3384 3664
enquiries@mfl.global
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