Max Wittrock is one of three founders and CEO’s of mymuesli, an award-winning Muesli Startup. He is driven by his passion for food and e-commerce – and always looking for new ventures and opportunities.
Born in Munich, Max graduated from Law School (attending both the universities of Passau and Munich). He is also a trained journalist and has worked for smaller newspapers and freelanced for German Television (Bayerisches Fernsehen).
In 2007 Max started mymuesli together with two friends.In the beginning, a purely online business, the muesli mixes are now found on supermarket shelves and in more than 50 own muesli stores. The idea is also a success internationally, mymuesli is expanding into six other countries and now employs more than 700 people. Max Wittrock and his startup colleagues were initially ridiculed for their idea and hardly anyone believed in their long-term success but in 2013 mymuesli received the German Founder Award.
Together with his friends and extraordinary teams he has also started several other ventures, including a Coffee brand (Green Cup Coffee), an orange subscription business (Oh!Saft) and a tea brand (Tree of Tea).
Max Wittrock speaks about what established startup companies can learn, how startups work and think as well as digitisation, the trade of tomorrow, innovation, leadership and entrepreneurship.
- + 44 (0) 20 3384 3664