Michael Solomon Speaker, Speeches, Booking Agent | MFL Global
Michael Solomon 6

Michael Solomon

Author of Consumer Behaviour: Buying, Having, and Being and Professor of Marketing at Haub School of Business, Philadelphia

Michael Solomon “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having and Being — the most widely used book on the subject in the world.

Much in demand as a keynote speaker, Michael Solomon often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers.

Listen to Michael Solomon’s podcast and learn more about him here

Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael Solomon combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

Michael is passionate about the extraordinary world of the ordinary consumer. He brings humour and arresting visuals to his keynotes to show how everyday behaviours are much more meaningful than you thought – and an essential pathway to grabbing the attention and loyalty of your customers.

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Topics

The Many Faces of AI: What (Or Whom) Will Consumers Trust – and Obey?

Everyone is buzzing about AI these days, as well as they should. Machines that “think” for us already are transforming how we work, play – and shop. Many organizations now deploy robots, avatars and chatbots to perform tasks we used to ask flesh-and-blood people to do. This suddenly makes the age-old question of what makes us human much less theoretical. Where does the person stop and the machine start? Marketers need to grapple with this question, and soon. As customers increasingly interact with machines instead of people, there are huge ramifications for the way we think about sales interactions, communications strategies, product design and marketing channels.

The Young and the Restless: Capture the Hearts, Minds and Wallets of Millennials

U.S. Millennials spend $600 billion per year, but their choices change faster than Lady Gaga changes her outfits. How can you adapt to connect with these “always on” but always changing shoppers? We’ll dive in to key ways that Millennials think about products and stores, and we’ll identify emerging tech solutions that sync with young consumers' lifestyles. Discover best practices to develop brand loyalty with a notoriously fickle group.

You Really ARE What You Wear! - How Fashion Influences Consumer Behaviour – and Why Marketers Should Care

We buy products because of what they mean, not because of what they do. That insight is crucial for every industry – whether a traditionally fashion-oriented business like apparel, or categories such as food, technology, financial services or travel. Customers often choose from hundreds of options – and most of them have very little to do with functionality. Powerful fashion forces are operating, even if they’re not always obvious to the outside observer. In this presentation, we’ll look at some of the powerful cultural and psychological forces that drive these “fashion statements”

Earthshaking Trends: What You Need To Know NOW About Keeping your Top Consumers

For years, marketers put customers into tidy little boxes, such as age, income or gender groups. Consumers don’t like boxes! Fundamental categories that form the bedrock of marketing strategy and customer insights simply no longer exist. You need to understand the new landscape of consumer behavior before the earth shifts on its axis again. The top earthshaking trends that will dramatically change how you think about your customers:

A Moving Target

When we try to figure out consumers, there’s only one thing we can count on: We can’t count on anything. Consumer behavior is a moving target, but understanding how “deep meanings” influence customers worldwide will improve your aim. In this session you will learn how to connect with the most diverse consumer base ever – Millennials, Third Genders, Omniculturals, Creatives, Mass Class and others worldwide.

We Really ARE What We Wear: How The Psychology of Fashion Influences Consumer Behavior

Customers literally choose from thousands of options. Fashion marketers need to dig deeper if they want to sync their offerings with what their customers seek.

Michael is a constant source of inspiration and knowledge for any professional in any relevant market who wants to understand consumer behaviour more deeply. His work is constantly being updated and his presentations bring powerful ideas that take us out of the comfort zone and pushes our need to act with more strength to develop strategies able to transform the culture of the companies and make them customer-centric organisations.

Grupo Padrao

Michael’s session was our most popular segment of the day. He provided insight into the consumer of the future and how manufacturers and retailers need to think about adapting their marketing and go-to-market strategies to meet the changing consumer…. His presentation was engaging, relevant and thought-provoking.

Procter & Gamble

an enlightened resource on consumer motivations and shopping habits…. he brings forth new consumer insights that resonate with our diverse audience…. I highly recommend Mike Solomon as a speaker if you want your audience to be truly engaged as they learn about fresh, trend-setting consumer insights that are impacting how marketers can use technology to better connect with today’s consumers.

Microsoft Advertising

The man is a scholar who is current and street-wise.

Subaru of America

Publications

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Marketers, Tear Down These Walls! The Liberation of the Postmodern Consumer

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Michael Solomon 6

Consumer Behaviour: A European Perspective

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Michael Solomon 6

Consumer Behavior: Buying, Having, and Being

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Michael Solomon 6

Consumer Behavior in Fashion

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Marketing: Real People, Real Decisions Paperback

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Fees & Details

Fees From*

  • UK:

    £15k to £30k

  • Europe:

    £15k to £30k

  • US:

    £15k to £30k

  • Africa/Asia/ME:

    £15k to £30k

Travels From

  • United States

Languages

English

* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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