Niels van Roij Speaker, Speeches, Booking Agent | MFL Global
Niels van Roij 4

Niels van Roij

The Car Design Thinker

Niels van Roij is a Dutch car designer living and working in London, from where he runs his award winning design studio. Through his automotive design studio, Niels has worked on many projects for the transportation – and design industries.

He worked on research for Volvo, on the inclusively designed Future London Taxi: re-imagining the London icon for car-maker Karsan and was involved in projects with Ford, electric car companies and 10 Downing Street. Generating design strategies and brand DNA’s, through design thinking processes, is also an important part of what Niels does.

Niels van Roij graduated from Vehicle Design at London’s Royal College of Art – the RCA is the world’s no. 1 art and design university. RCA Vehicle Design graduates are in leadership positions with major automotive and transport organisations across the world.

In Niels’ design studio a team of highly skilled designers work for a wide variation of clients. Delivering interdisciplinary projects, using advanced technology and sophisticated creative processes, from concept generation to final execution.

Niels masterclass

Niels van Roij won prices like the Age UK Award for Inclusive Design, the Lady Hamlyn Design Award, the Worshipful Company of Carmen Transport Design Award and was shortlisted for both the Pininfarina Design Competition and the Car Design News Interior Motives Design Awards. Van Roij’s work was featured internationally, amongst others, in the London Transport Museum and the Victoria & Albert Museum.

Niels design

In addition to his design work for automotive brands, Van Roij – often referred to as The Car Design Thinker – writes articles for automotive press and publishes books on strategic automotive design. Further Niels van Roij is a visiting tutor and lecturer for different academies and universities worldwide. He was also part of the 10 Downing Street Design Summit with Members Of Parliament, works on coachbuilding vehicles (one-off car design) is Director of Design for Saluqi Motors – manufacturer of super high efficient electric mobility solutions, designed the Future London Taxi and gives the Master Automotive Design to the world of business and automotive.

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Masterclass Automotive Design

A deep dive into the wonderful world of car design. What is its function and what enormous importance does it have for the car industry?

The importance of brand DNA

Who is your brand, what does it do and most importantly, why?

Inclusive design

How to design a purpose-built product, fit for the requirements of the modern world.

How the Internet of Things is influencing design

How autonomous cars will change cities

How to apply design thinking to your business

Niels has managed to inspire our Peugeot Scooter dealers with a new view on design. In four sessions throughout the day, he took 200 dealers through the world of automotive design. Niels has illustrated his inspiring presentation with beautifully rich visuals and carefully chosen words on the Peugeot brand value and in particular Peugeot scooters. This presentation has given us as Moteo a wealth of insights and USPs to offer to our dealers.


A select group of clients of BMW Renova attended an exclusive Masterclass Automotive Design by Niels van Roij on January 28th. It proved to be a very interesting story about the brand DNA of BMW. Both our customers and ourselves were very impressed and look forward to working with Niels on the next sessions!”


In his Masterclass Automotive Design Niels takes you
into the world of car design, with loads of passion. For Kia Niels performed the Masterclass to a select group of journalists, with the unique design of the Kia Niro as central focal point. Thanks to Niels’ interesting and clear presentation, you will not only learn about the car design process, it is guaranteed to change your perspective on car design. A presentation not only interesting for an automotive audience, but also for any others.


Fees & Details

Fees From*

  • UK:

    £3k to £7k

  • Europe:

    £7k to £15k

  • US:

    £15k to £30k

  • Africa/Asia/ME:

    £15k to £30k

Travels From

  • United Kingdom


Dutch, English

* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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