Rita Clifton – MFL Global
Rita Clifton 3

Rita Clifton

International Branding Expert and Business Leader

Rita Clifton CBE is a speaker, writer & practitioner on all aspects of brands, branding and business leadership. She has been called ‘The doyenne of branding’ by Campaign magazine, ‘Brand guru’ by the Financial Times, and the Daily Telegraph described her as ‘The Brand Leading the Brands’.

She graduated from Cambridge and started her career in advertising, becoming Vice Chairman at Saatchi & Saatchi, then London CEO and Chairman at the global brand consultancy Interbrand over a fifteen year stint.

In 2013, she co-founded BrandCap, which has performed amongst the 1% most successful business start-ups in the UK.

Rita been an author of best-selling books including ‘The Future of Brands’ and two editions of The Economist ‘Brands and Branding”. She is working on her new book as we speak! She is also a non-executive director on the board of businesses including ASOS, Nationwide Building Society and Ascential plc, and her non-profit boards have included WWF, The Conservation Volunteers (TCV), and the Government’s Sustainable Development Commission. Rita received a CBE for services to the creative industries in 2014.

Rita is in demand as a speaker all over the world and regularly speaks on a wide variety of topics including leadership, innovation, corporate reputation, women on boards and communicating sustainability. She covers all aspects of branding, including personal and nation branding, branding in the digital age and how to build a world class brand.

She has been voted one of the 75 Women of Achievement in the fields of advertising, media and marketing over the past 75 years, has been named in the Power 100 list by Marketing magazine, and was shortlisted for the Credit Suisse Outstanding Business Woman of the Year.

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  • Business Speaker

Topics

How to build a world class brand

A look at how brands create value in organisations of all kinds and sizes, and across categories. This includes lessons from some of the world's leading brands, and includes insights and implications for how any organisation can use these methods to succeed.

The financial value of branding

Analysis of how brands can be valued, irrespective of whether they can be included on a balance sheet. This looks at how brand thinking can generate value in business, both in terms of organic growth and by greater operating efficiencies, and looks at how brand value measures can be used as a management tool.

Building your personal brand

A look at the importance of building your personal brand to succeed in business and life generally. Including how you can use the lessons from great brand examples and some famous and successful people. A fun and stimulating session for all levels.

Branding for the boardroom

A presentation on how brand issues need to be 'owned' by the boardroom and CEO in order for the company to get the greatest value from brands - and how brand needs to be synonymous with business strategy vs 'the pretty bits'. It looks at why some companies have embraced this at board level, while others still think that brand is just the province of the marketing department (however brilliant). Lots of examples and anecdotes.

Branding in the digital age

In order to succeed in the new world of digital possibilities, social media and endless opportunities to connect and communicate, how should a company go about building their brand? What are the principles and best practices? How do you build and protect your reputation when bad publicity spreads with a speed and scale that can take your breath away?

Disruption & Innovation

A senior Coca-Cola executive once said that 'new products are a lazy man's marketing'. This presentation examines the disruptive power of brand-based thinking (vs being category bound), and its greater effectiveness and efficiency. And in a way that gives more return for less risk. Uses examples of different company approaches to make the point.

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You went down a storm with the crowd. They loved it... so insightful and fresh.

Google

Fascinating and thought provoking.

BT

A complete star...brilliant presentation.

Rothschild Business Conference

....really fabulous. Relevant, informative, inspiring.

National Trust

Publications

Rita Clifton 3

Brands and Branding

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Rita Clifton 3

The Future of Brands

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Fees & Details

Fees From*

  • UK:

    £3k to £7k

  • Europe:

    £7k to £15k

  • US:

    £7k to £15k

  • Africa/Asia/ME:

    £7k to £15k

Travels From

  • United Kingdom

Languages

English

* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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