Rita Clifton CBE is a speaker, writer & practitioner on all aspects of brands, branding and business leadership. She has been called ‘The doyenne of branding’ by Campaign magazine, ‘Brand guru’ by the Financial Times, and the Daily Telegraph described her as ‘The Brand Leading the Brands’.
She graduated from Cambridge and started her career in advertising, becoming Vice Chairman at Saatchi & Saatchi, then London CEO and Chairman at the global brand consultancy Interbrand over a fifteen year stint.
In 2013, she co-founded BrandCap, which has performed amongst the 1% most successful business start-ups in the UK.
Rita been an author of best-selling books including ‘The Future of Brands’ and two editions of The Economist ‘Brands and Branding”. She is working on her new book as we speak! She is also a non-executive director on the board of businesses including ASOS, Nationwide Building Society and Ascential plc, and her non-profit boards have included WWF, The Conservation Volunteers (TCV), and the Government’s Sustainable Development Commission. Rita received a CBE for services to the creative industries in 2014.
Rita is in demand as a speaker all over the world and regularly speaks on a wide variety of topics including leadership, innovation, corporate reputation, women on boards and communicating sustainability. She covers all aspects of branding, including personal and nation branding, branding in the digital age and how to build a world class brand.
She has been voted one of the 75 Women of Achievement in the fields of advertising, media and marketing over the past 75 years, has been named in the Power 100 list by Marketing magazine, and was shortlisted for the Credit Suisse Outstanding Business Woman of the Year.
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