Rita Clifton business leader and brand guru speaker | MFL Global
Rita Clifton 3

Rita Clifton

International Branding Expert and Business Leader

As a high-profile business leader and acclaimed brand guru, Rita Clifton is able to inspire organisations of all kinds to find new ways to succeed in an uncertain world. Whether you want to engage CEOs and boards, raise the performance of all levels of executives or help entrepreneurs create long-term value, Rita is the perfect speaker for your event. She is able to speak on all aspects of modern business leadership, corporate and personal branding and digital disruption. Other topics close to her heart cover diversity in the boardroom as well as new perspectives on sustainability. She gives honest, stimulating and very practical advice and will leave audiences with a clear sense of opportunities and actions.

Rita Clifton started her career in advertising and quickly progressed to become Vice Chairman and Strategy Director at Saatchi & Saatchi during its most successful period. She then moved into brand strategy when she became London CEO, then Chairman, of leading global brand consultancy Interbrand, and led a highly diverse and talented team over a fifteen year period. She has advised numerous leading businesses around the world, as well as start-ups and growth stage businesses of all shapes and sizes. In 2013, she co-founded and chaired the business and brand consultancy BrandCap, which now has offices in London, New York and Hong Kong and which she successfully sold on to the Populus Group.

She is a regular commentator across all media, including CNN, BBC, Sky and social channels, as well as a columnist for national newspapers and trade magazines. She was recently a mentor and judge on the CNBC award-winning business series ‘Pop Up Start Up’, in association with Alibaba.

Rita is a non-executive director on the board of a number of businesses including ASOS, Nationwide Building Society and Ascential plc (owner of Cannes Lions and WGSN), and was previously on the boards of Bupa, Emap and Dixons Retail plc. Her non-profit board experience includes WWF (Worldwide Fund for Nature) and as a member of the UK Government’s Sustainable Development Commission. She is a Trustee at Green Alliance, which brings business, academia, NGOs and governments together to solve pressing environmental issues, and is a Visiting Fellow at the Said Business School at Oxford University, specialising in corporate reputation.

Rita is also the author of best-selling books including ‘The Future of Brands’ and two editions of The Economist ‘Brands and Branding’. Rita has just completed a leadership book like no other, which captures her uniquely honest thoughts on what it takes to build your personal brand and become a business leader in the world today. This is due for launch in Spring 2020.

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  • Business Speaker


Branding in the digital age

In order to succeed in a world of digital possibilities, social media and endless opportunities to connect and communicate, how should a company go about building their brand? What are the principles and best practices? How do you build and protect your reputation when bad publicity spreads with a speed and scale that can take your breath away?

How to build a world class brand

A look at how brands create value in organisations of all kinds and sizes, and across categories. This includes lessons from some of the world's leading brands, as well as new ‘up and coming’ brands, and includes insights and implications for how any organisation can use these methods to succeed.

Building your personal brand

A look at the importance of building your personal brand to gain greater influence, and to succeed in business and life generally. Including how you can use the lessons from great brand examples and some famous and successful people. A fun and stimulating session for all levels.

Business, leadership and inclusion

This speech highlights the impact of diverse thinking and leadership in business, and about the challenges and opportunities for different styles of leadership in businesses today. It also looks at the role and responsibilities of senior leadership in an ‘always on’ social media climate, and what companies can do to build and repair reputations. Good, bad and ugly examples

Disruption and innovation

A senior Coca-Cola executive once said that 'new products are a lazy man's marketing'. This presentation examines the disruptive power of new business models and brand-based thinking (vs being category bound), and its greater effectiveness and efficiency in creating competitive advantage. And in a way that gives more return for less risk. Uses examples of different company approaches to make the point.

The business value of branding/”Branding Business"

Analysis of how brands work to create value in businesses, whether or not that value will be included on a balance sheet. This looks at how brand thinking can generate sustainable value, both in terms of organic growth and by greater operating efficiencies, and looks at how brand measures can be used as a business management tool.

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You went down a storm with the crowd. They loved it... so insightful and fresh.


Fascinating and thought provoking.


A complete star...brilliant presentation.

Rothschild Business Conference

....really fabulous. Relevant, informative, inspiring.

National Trust


Rita Clifton 3

Brands and Branding

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Rita Clifton 3

The Future of Brands

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Fees & Details

Fees From*

  • UK:

    £3k to £7k

  • Europe:

    £7k to £15k

  • US:

    £7k to £15k

  • Africa/Asia/ME:

    £7k to £15k

Travels From

  • United Kingdom



* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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