Rory Sutherland Speaker, Speeches, Booking Agent | MFL Global
Rory Sutherland

Rory Sutherland

Vice-Chairman, Ogilvy UK.

Rory Sutherland stands at the centre of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

From unlikely beginnings as a classics teacher to his current job as Vice Chairman of Ogilvy Group, Rory Sutherland has created his own brand of the Cinderella story. He joined Ogilvy & Mather’s planning department in 1988, and became a junior copywriter, working on Microsoft’s account in its pre-Windows days. An early fan of the Internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies.

An immediate understanding of the possibilities of digital technology and the Internet-powered Sutherland’s meteoric rise.

Born in Usk, Monmouthshire in 1965, Rory read Classics at Christ’s College, Cambridge, before joining the then Ogilvy & Mather Direct as a Graduate Trainee in 1988.

After 18 months spent as the world’s worst account handler (as a desperate remedial measure he was once booked onto a time management course, but got the date wrong) Rory became a copywriter in June 1990.

Later on, Rory worked on Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, Unilever, winning a few awards along the way. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice Chairman of the Ogilvy Group in the UK in recognition of his improved timekeeping.

In his spare time, Rory collects self-aggrandising job titles. He was President of the Direct Jury at Cannes in 2007 and was elected President of the Institute of Practitioners in Advertising in 2009. He is also the Tech Columnist of the Spectator, the world’s oldest English language magazine.

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  • Business Speaker
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Topics

Framing

Framing deals with how choices can be put across in a way that highlights the positive or negative aspects of the same decision. This influences how we perceive many things in life.

Brain Basics

Our understanding of how the brain works has progressed a great deal in recent years. Learn the basics of how the human brain works so that you can use it better and look after it for longer.

Nudging

Learn how indirect suggestive actions and positive reinforcement often Nudge our decision making processes. This is often more effective than direct instruction, legislation or enforcement.

Norms

How other people act and behave strongly influences our own behaviour. We are herd animals, and make decisions based on what those around us are doing.

Defaults

As humans we like to go with the flow of preset options. Thinking is cognitively effortful, so when we’re recommended an option, or being told that it’s the go to (or ‘default’) option; we’ll often take the path of least resistance.

Scarcity

Humans want what they can’t have. People value things more highly when they believe those items to be rare or a scarce resource.

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Rory is the original advocate of '360-degree branding,' a persuasive and charismatic speaker and has a tremendous knack for making ideas come to life in an easily digestible way. He has been walking the walk longer than anyone.

Ogilvy Group

Extraordinarily good

BP

Publications

Rory Sutherland

The Wiki Man

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Fees & Details

Fees From*

  • UK:

    £7k to £15k

  • Europe:

    £7k to £15k

  • US:

    £7k to £15k

  • Africa/Asia/ME:

    £7k to £15k

Travels From

  • United Kingdom

Languages

English

* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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