Sam Conniff Social Entrepreneur and Pirate | MFL Global
Sam Conniff 2

Sam Conniff

Serial Social Entrepreneur and Pirate

Sam Conniff Allende is a multi-award winning serial social entrepreneur, and co-founder and former CEO of Livity, Don’t Panic and Live Magazine.  He is a “pirate” who teaches professional rule-breaking to some of the world’s biggest brands.

Sam’s career began earlier than most. In his teens, he ran nightclubs and managed bands across south London—an occupation that eventually evolved into his first start-up, the now BAFTA winning content agency Don’t Panic. Avoiding death threats and near-bankruptcy in his early twenties, Sam went on to co-found Livity, the first-of-its-kind ethical marketing agency, that today serves as an international youth network. While transforming the lives of thousands of young people, Livity has created award-winning campaigns and content for world-class clients ranging from Netflix to PlayStation.

Along the way, Sam reinvented television when he produced the world’s first multi-platform interactive TV show, Dubplate Drama; repurposed publishing when he created a UK-wide by-young-people-for-young-people publication and platform called Live Magazine; reimagined opportunity when he helped establish a national space-brokering service that matches young people with underused spaces; and re-energised politics when he sparked an overnight movement to give hundreds of thousands of young people a voice in the wake of the 2016 referendum.

Most recently, Sam has become a best-selling author with his first book Be More Pirate, Or How To Take On The World And Win. Sam unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala and Banksy.

Today, through his consulting work for Red Bull, Rolex and Mercedes, and proceeds from the Be More Pirate workshops he leads for big brands like Lego, Sony and Lufthansa, Sam helps fund the growing movement of thousands of pirates rewriting the rules of work.

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  • Business Speaker


Professional Rule Breaking

The next essential workplace skill of the 21st Century.

Professional Rule-breaking is the art of changing the way things are done at work. Sam’s believes there’s too much talk about ‘disruption’ and not enough action, his new model for creating change is being applied by brands from Mercedes to Sony.

Chief Purpose Officer

The most important hire, you’re never going to make.

Based on 20 years working at the intersection of public and private sector, Sam predicted the growth of ‘purpose’, here he outlines the difference between the benefit Vs the bullshit, the opportunity to be had, what everyone gets wrong and the big what next.

Be More Pirate Or How To Take On The World And Win

Now an international Best Seller, Sam’s debut book began life as a talk and a workshop featuring lessons in innovation, strategy and leadership from lesser known but true stories of Golden Age of Pirates, and their surprisingly sophisticated organisational models.

The Talent Gap

As CEO and Founder of Livity, the international youth network, Sam has 20 years experience working directly with young people, from all walks of life, as a mentor to thousands of young people, Sam has a unique insight into the future of talent.

Uncertainty Experts

How to grow and benefit from uncertainty.
Watch an overview video here:


Sam Conniff 2

How To: Be More Pirate

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Sam Conniff 2

Be More Pirate, Or How To Take On The World And Win

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Fees & Details

Fees From*

  • UK:

    £7k to £15k

  • Europe:

    £7k to £15k

  • US:

    £15k to £30k

  • Africa/Asia/ME:

    £15k to £30k

Travels From

  • United Kingdom



* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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