Tim Reid Speaker, Speeches, Booking Agent | MFL Global
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Tim Reid

Award Winning Comedy Writer and Creativity and Innovation Expert

Tim Reid is a multiple award winning comedy writer, best known for co-creating and co-writing the BAFTA winning sitcom, CAR SHARE.

As well as winning the BAFTA for Best Scripted Comedy, CAR SHARE also won Best Original Programme at the Broadcast Awards, 2016; Most Popular Comedy Series at the National Television Awards, 2016; and Best TV Entertainment Programme at the Television and Radio Industries Club Awards.

In addition to being a successful comedy writer, Tim is a world class innovation expert, and he’s passionate about combining these two skills to help businesses become as creative as comedians.  Tim has worked for some of the worlds most creative organisations, including global ad agencies, innovation consultancies and the BBC. He’s helped clients from beer brands to broadcasters, confectioners to condom makers reimagine the future and re-invent their businesses.

Listen to Tim Reid’s podcast to learn more about him here

Tim is quite possibly unique in the world of advertising having worked in every discipline available in an ad agency. He started his career as an adman at J Walter Thompson as a Media Planner, before moving to McCann Erickson as an Account Director, then Strategic Planner, and finally as an award winning Copywriter. Tim’s unwillingness to be boxed in by a job title or discipline reflects his approach to creativity, and his ethos in inspiring creative thinking in others.

From his unique position as both a successful innovation consultant and comedy writer, Tim has drawn together a practical guide to applying the trade secrets used by top creative professionals, comedians and writers.

During the process of writing, developing, and filming a major sitcom for BBC One, Tim learned first hand how many of the same tools and techniques of creativity and idea generation are used by writers, comedians and commercial innovators alike.

As well as sharing these ‘trade secrets’ through his keynote speeches, Tim continues to coach companies in innovation and is currently working on new sitcom formats and screenplay scripts.

Tim is a master at keeping audiences actively engaged and positively energised. Whether it’s getting people on their feet and playfully interacting, or switching on different parts of their brains through quick mental exercises, Tim can make sure your audience is alive, alert and full of energy throughout your event.

“The best ideas come as jokes. Make your thinking as funny as possible.”

David Ogilvy – Advertising Legend

View Tim Reid’s masterclass: The Creative Power of Funny Thinking

Learn more about Tim’s workshops – watch here

To read Tim’s latest blog click here

"I know that Maria and her team will always send me to an audience that want to hear what I've got to say." Tim

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5 Big Creative Lessons I Learned Creating BAFTA Winning Sitcom Car Share

In this talk Tim will share stories, creative techniques and 'trade secret' tools that comedians and writers use to create and develop big ideas into award winning productions. As co-creator and co-writer of the multi-award winning Car Share, Tim knows how to turn a thought into an idea, and an idea into reality. And as an innovation consultant with over 20 years experience working with big global brands, Tim knows exactly how big businesses, leaders and teams can benefit from the lessons he's learned first hand. This talk is as entertaining as it is useful, with behind the scenes stories as well as real practical lessons.

The Funny Thing About Creativity – the secrets of successful innovators, writers and comedians

The close links between creativity and comedy and why advertising legend, David Ogilvy, said “The best ideas come as jokes. Make your thinking as funny as possible.”
How to be more creative by adopting the behaviours of comedians, comedy writers and other creative people.
The tools and techniques comedians and writers use to come up with a steady stream of new ideas.

Quick, Creative Thinking For Turbulent Times

In times of uncertainly you need to be able to think quickly, creatively and harness the brain power across your teams, with the right tools and energy to adapt to make the most of changing circumstances and new opportunities. In this talk, Tim will share his insights, from over 20 years in innovation and 5 years as a comedy writer, to show how to have bigger, better ideas, quickly, collaboratively and make them happen.

How To Win In The 'Human v AI' Fight For The Future

Artificial Intelligence is here and it's after your job. But you have the power to fight back. In an AI world there's no point trying to out-tech the tech, we need to play to our more human strengths. And we do that by unleashing our imagination and our collective creativity. In this talk, Tim will explain how the way to win the future is not to resist all the great benefits AI can bring, but to embrace it and be brilliant at all the stuff tech can't do. Computers can't make us laugh. And for the precisely the same reasons, they'll never be as good as humans at coming up with original ideas. The AI revolution will mean that business-as-usual is no longer good enough and the organisations that will thrive will be those that enable it's human's to apply their very human strengths of curiosity, intuition, imagination and idea generation. Tim will explain how we can all up our creativity and make AI work for us by tapping into our intuition, by learning how to navigate around the creative bits of our brains and by developing our own creativity tool box for landing the big ideas.

How successful innovators, writers and comedians behave

The difference between effective creative collaborations and those frustrating, unproductive brainstorms where instead of leaving excited and energised people just leave discouraged, is not in what we do but how we behave. In this talk Tim shares the stories that prove it and the behaviours you'll want your teams to adopt.

Unleashing your own creativity

We all have Aha! moments - in bed, in the car, in the shower - but how can we make sure we have more of them? And how can you encourage the light bulb moments to arrive in team sessions? Tim will explain all in this talk.

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Tim is the man we regularly turn to for creative or strategic inspiration. He brings a precious mix of business 'smartness' and ingenious thinking to every piece of work.

Molson Coors Brewing Co.

Under Tim's expert guidance, he took the cross-functional team on a truly creative journey which led the team to thinking differently about creating solutions born from true insight.

Pernod Ricard

The team were inspired and had lots of questions for him. They found the tools for letting ideas develop and then how to improve them really useful. He is a great speaker and brought great energy to the afternoon - he was very entertaining too.


Tim was very instrumental in helping us build a great international innovation pipeline. He brought us his strong experience with different companies both at strategic and project management levels, and demonstrated great abilities to work with many different cultures.

Bel, Paris

Fees & Details

Fees From*

  • UK:

    £3k to £7k

  • Europe:

    £3k to £7k

  • US:

    £7k to £15k

  • Africa/Asia/ME:

    £7k to £15k

Travels From

  • United Kingdom



* This Speaker's fee falls within the ranges shown above. Ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact us.

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